Marketing Operations Specialist

Description

SMG is a nationally recognized professional service organization that provides workplace safety consulting, training, staffing, program planning, and implementation. We offer a comprehensive benefits package that includes Medical, Dental, Vision, Flexible Spending, a 401k with employer matching, paid holidays, Life and Disability Insurance, and additional supplemental products.

SMG seeks a highly skilled Marketing Operations Specialist with a strong background in marketing automation software, specifically Salesforce Account Engagement (Pardot) and HubSpot. This is a Fully Remote Salaried Position.

Marketing Automation Management

• Oversee Marketing Automation Platforms: Manage and optimize marketing automation platforms such as Salesforce and Pardot to execute comprehensive marketing campaigns, including email marketing, lead nurturing, and scoring programs.

Technical Operations

• Software Integrations: Implement and maintain integrations between marketing automation and CRM systems (e.g., Salesforce, Pardot, HubSpot) to ensure seamless data flow and accuracy.
• Google Tag Manager: Utilize Google Tag Manager for tracking and analytics purposes, ensuring accurate data collection and reporting.

Campaign Management

• Campaign Execution: Build and execute marketing campaigns across various channels, ensuring alignment with business goals and objectives.
• Data Management and Reporting: Manage data and generate reports to measure campaign performance and derive actionable insights.

Collaboration and Communication

• Team Collaboration: Work closely with cross-functional teams (marketing, content, sales) to ensure marketing operations align with overall business strategies and revenue operations leader.

Requirements

• Experience: 3-5 years of experience in marketing operations, marketing automation, email marketing, or lifecycle roles, ideally in a SaaS or enterprise software for a B2B company.
• Technical Expertise: Proficient in Salesforce Account Engagement (Pardot), HubSpot, and other marketing automation or email automation tools.
• Software Integrations: Strong experience with software integrations, particularly with Salesforce and HubSpot.
• Google Analytics and Tag Manager: Proficient in using Google Tag Manager for tracking and analytics.
• HTML/CSS: Basic knowledge of HTML and CSS is a plus.

Education

• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Career Growth

This role offers tremendous opportunities for career growth and the chance to significantly impact business performance.

Physical Demands of the job may include

• Prolonged periods of sitting at a desk and working on a computer.
• Manual dexterity is needed for typing and other repetitive tasks.
• Remaining in a stationary position for a prolonged period.

Join an elite group of Professionals!

SMG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.