About the Opportunity:We are a top global crypto exchange looking to grow and expand our network of KOLs/influencers and marketing partners division. We are seeking a digitally savvy and experienced marketing mind to strengthen our relations with Key Opinion Leaders and other marketing partners such as consumer brands, entertainment companies, etc. This candidate must be a highly flexible team player with experience and an existing network in the crypto industry.
Responsibilities:
- Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
- Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc.
- Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
- Manage end-to-end influencer marketing projects from conceptualization to execution and reporting
- Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships
- Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
- Manage offline events for KOLs of interest. Must be willing to travel.
- Preferably located in Taipei or Singapore but open to remote hires in Asia time zone.
Requirements:
- Excellent communication skills.
- Strong interpersonal and oral communication skills in English.
- Proven ability to collaborate effectively with KOLs and influencer teams.
- Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
- Experience managing and negotiating with influencers, KOLs, and agencies.
- Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
- Solid knowledge of blockchain, cryptocurrency, and trading.
- At least two years of relevant experience.
Nice to Haves
- Existing relationships with key players in the crypto industry or related fields.
- Experience managing events or campaigns in the entertainment or consumer brand sectors.
- Familiarity with social media analytics tools and campaign tracking.
- Experience working in a fast-paced, multicultural environment.
Singapore
