Marketing Programs Manager, Demand Generation

Marketing Programs Manager, Demand Generation

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode!

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter.

The Marketing Programs Manager, Demand Generation is responsible for supporting the development and execution of marketing campaigns that drive brand awareness, engage target audiences, and contribute to pipeline generation. The ideal candidate should possess a creative and strategic mindset, strong organizational skills, and the ability to collaborate across teams to support corporate business objectives and drive pipeline.

What you will be responsible for:

• Campaign Strategy and Planning: Assist in the development of marketing campaigns by leveraging market research, audience insights and competitive analysis to ensure that messaging, assets and channels are optimized for target personas and aligned with growth objectives.
• Cross-Channel Campaign Execution: Coordinate the execution and maintenance of multi-channel campaigns, including but not limited to webinars, email, digital, social media, nurtures, direct mail and events.
• ABM Strategy: Proven experience in executing ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development. Strong understanding of the buyer journey and the ability to tailor messaging and tactics to high-value accounts to drive engagement and conversion.
• Project Coordination: Collaborate with internal teams to manage resources and maintain communication flow across functions to support effective campaign execution.
• Collaboration: Work closely with Product Marketing, Sales, Business Development Representatives (BDRs), Operations, and other departments to ensure campaigns are aligned with overall business objectives.
• Data Analysis and Reporting: Monitor and analyze campaign performance based on defined KPIs; suggest and execute optimizations to reach target goals
• Optimization: Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.

Required Skills:

• 5-7 years experience in Marketing with track record of managing pipeline-generating programs, preferably in a B2B SaaS company
• Demonstrative experience in marketing campaign management, with a focus on supporting campaigns across multiple channels
• Experience with email marketing, webinars, digital marketing and social media.
• Experience with ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development.
• Familiarity with ABM tools and platforms – 6sense preferred.
• Proficiency with various technology platforms including Salesforce, Marketo [or similar], webinar platforms [Goldcast preferred] and sales outreach platforms [Outreach/Salesloft preferred].
• Experience with web personalization tools [Mutiny] and Monday.com a plus.
• Experience with agile marketing a plus.
• Bachelor's degree in marketing, business administration, or a related field is preferred.

What we offer you:

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
• Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade:Senior

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Fraudulent Recruitment Alert - Be Aware and Stay Informed

At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.

Here’s our recruitment promise to you:

• Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
• Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
• Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.

If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at [email protected] before taking any further action.