Job Title: Media Planner
Reports to: Senior Media Planner
The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client’s advertising campaigns. Media Planners are expected to maintain responsibilities across multiple accounts. Tasks include campaign media planning, external media negotiations, support of client projects and needs, and development of strong relationships with external media partners so as to satisfy clients’ objectives.A successful Media Planner must be detail-oriented, organized, have excellent communication and interpersonal skills and be comfortable working in a fast-paced environment.
Curate audio based media plans and provide rationale behind recommendations utilizing, but not limited to, client KPI goals, allocated budgets, and target demo information. Utilize external research tools to form recommendations
Build and maintain strong relationships with audio networks and partners across podcasts, radio, digital streaming platforms, and YouTube influencers.Work with networksto discuss client needs, negotiate rates and terms, and support active campaigns through optimizations
Develop a strong working knowledge of audio-influencer channels.Be able to articulate why a show or channel may or may not be right for a client’s business goals or budget
Lead client recommendations & presentations for media related channels and content
Work with the account strategy team to ensure that client budgets, flowcharts, and network contracts match what is approved to book
Ensure that all campaigns are accurately entered into the audio buying system, and all orders are accurate, countersigned, and returned. Conduct audits to ensure campaigns are up to date and do not require revisions
Support the Ad Ops team to onboard networks and shows witheducating them on campaign expectations (client products, measurement, creative, etc.)
Work with finance on billing actualizations, missing invoices, and mismatches to finalize invoicing to clients on a monthly cadence
At least 3 years’ work experience in media, marketing, or advertising. Audio experience is preferred
Critical thinking skills specifically within negotiations and tactical recommendations
Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders
Proficiency in G-Suite as well as Excel (including, but not limited to pivot tables and VLOOKUP functions)
Strong presentation skills
Strong organizational skills
Strong written and verbal communication
Ability to manage multiple tasks at a time
Collaborative worker and able to manage communications and projects across teams
Self-described “go-getter” / hustler, anticipating the next step and action to make teams and client projects move forward
Ad Results Media is a pioneer of the podcast movement and has been leading audio and influencer advertising for 20 years. As the preeminent performance-based audio advertising agency in the U.S., we focus on buying media on podcasts, terrestrial radio, satellite radio, streaming audio and YouTube.
In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, Ad Results Media offers paid maternity and paternity leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1. Most importantly, you make a difference.
Ad Results Media is a pioneer in the podcast advertising industry, specializing in audio-based media planning and campaign execution. The company works with clients to develop strategic advertising campaigns across audio channels including podcasts, radio, digital streaming platforms, and YouTube influencers. Ad Results Media manages the full lifecycle of audio advertising campaigns, from initial media planning and network negotiations to campaign execution, optimization, and billing. The company serves as a bridge between advertisers and audio networks, leveraging research tools and industry expertise to match client objectives with appropriate audio channels and influencers.
