All roles at JumpCloud are Remote unless otherwise specified in the Job Description.
About JumpCloud
JumpCloud® delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud®, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud® is IT Simplified.
About the Role
At JumpCloud, we generate pipeline from inbound, outbound and partner sources. As an outbound marketing manager, you will support the BDR organization to generate outbound-sourced pipeline, whether that’s prospecting from within the database, or reaching out to net new accounts. The ideal candidate has experience in marketing, product marketing, demand generation or sales enablement. You will be responsible for understanding our ICP and personas, developing outbound campaigns to reach potential customers, crafting email outreach sequences based on existing messaging frameworks, enabling SDRs on campaign launches, and measuring performance. You will report to the VP of Revenue Marketing, and will partner closely with the head of sales development and our global team of BDRs on developing and executing outbound campaigns that drive meaningful outbound pipeline growth.
This is a great opportunity for an ambitious, hands-on performance-driven marketer to roll up their sleeves and scale our outbound marketing motions in close partnership with the BDR organization. We’ve built our business through the inbound engine, and outbound pipeline generation is the key to the next stage of growth.
Key Responsibilities:
- Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database, and acquiring net new accounts.
- Work with PMM and Operations to identify the key audiences (including size of audience, persona, segment) to fuel our account list development
- Develop compelling email cadences for BDRs leveraging existing messaging, with the goal of driving SQLs and S1s
- Train, enable and support BDRs in going deeper on message personalization, to better serve the needs of our prospective customers
- Develop outbound prospecting playbooks and best practices in partnership with BDRs and sales enablement
- In partnership with Marketing Operations, build reporting to monitor performance, including activity metrics, conversion rate data, volume of pipeline generated
- Build a consistent feedback loop and continuously improve and optimize campaign performance
- Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets
- Closely monitor conversion rates and optimize campaigns at each stage of the funnel
- Execute A/B tests, collect and analyze data, and continuously improve campaign performance
- Partner with marketing operations and sales operations to identify and drive forward our technology/tools roadmap
- Regularly report out on the performance of our customer acquisition efforts
You Have:
- 3-5 years of marketing, product marketing, demand generation or sales enablement experience
- Experience running outbound marketing campaigns end-to-end, from concept to launch to follow up and reporting
- Experience partnering with BDRs to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers
- Hands-on experience with funnel and pipeline reporting
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Excellent verbal and written communication skills
- Passion for trying new things and a strong drive towards solution-oriented problem solving
- Exposure to tools like Outreach, GongEngage, SalesLoft
- Bonus: Hands-on experience with Salesforce and marketing automation tools like Marketo, Pardot or Hubspot
- Bonus: Experience marketing to an IT audience
Where you’ll be working/Location:
JumpCloud® is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.
This role is remote in the country of __. You must be located in and authorized to work in __ to be considered for this role.
Language:
JumpCloud® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud®, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.
Why JumpCloud®?
If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud® is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.
One of JumpCloud®'s three core values is to “Build Connections.” To us that means creating " human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed." - Rajat Bhargava, CEO
Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud®. Please note JumpCloud® is not accepting third party resumes at this time.
JumpCloud® is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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