Paid Ads Specialist – Google Ads, Meta & LinkedIn | Remote
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.
If you know how to turn ad spend into measurable business results, this role is for you.
What You’ll Own
Paid Media Strategy & Campaign Management
Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Develop targeting, keyword, audience, bidding, and budget strategies
Conduct audience, keyword, and competitor research
Manage Search, Display, Performance Max, paid social, and remarketing campaigns
Identify opportunities to scale winning campaigns efficiently
Performance Optimization
Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality
Optimize budgets, bids, audiences, placements, and campaign structures
Run structured A/B tests across:
Ad creative and copy
Audiences and targeting
CTAs and messaging
Landing pages
Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate
Tracking, Analytics & Reporting
Manage and validate conversion tracking using GA4 and Google Tag Manager
Monitor attribution and campaign performance across channels
Prepare weekly and monthly performance reports
Translate data into clear optimization and scaling recommendations
Proactively identify performance issues before they impact results
Funnel & Conversion Optimization
Analyze the customer journey from click to conversion
Identify landing-page and funnel bottlenecks
Collaborate with creative and marketing teams to improve campaign assets
Recommend improvements that increase conversion rates and lead quality
Requirements
2+ years of hands-on paid media / performance marketing experience
Strong experience managing Google Ads and Meta Ads
Experience with PPC, paid social, lead generation, and conversion-focused campaigns
Strong understanding of:
ROAS, CPA, CPC, CTR and conversion rate
Attribution and conversion tracking
Audience targeting and remarketing
Budget optimization and campaign scaling
Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
Strong analytical and reporting skills
Excellent written and verbal English
Ability to independently manage multiple campaigns during U.S. business hours
Nice to Have
LinkedIn Ads experience
YouTube Ads or TikTok Ads experience
Landing page and CRO experience
Multi-channel attribution knowledge
Experience managing multiple client accounts
Familiarity with automation, scripts, and advanced bidding strategies
Tools & Platforms
Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools
What Success Looks Like
Higher ROAS and stronger campaign profitability
Lower CPA and improved conversion rates
Increased qualified leads and conversions
Efficient budget utilization and campaign scaling
Accurate conversion tracking and attribution
Consistent testing and performance improvement
Interview Process
Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Practical Campaign Assessment
Client Interview
Offer & Onboarding
Apply Now
If you have hands-on experience with Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization and know how to scale campaigns based on data, we’d love to hear from you.
#PaidAds #GoogleAds #MetaAds #LinkedInAds #PerformanceMarketing #PPC #DigitalMarketing #LeadGeneration #ROAS #RemoteMarketing #RemoteJobs
Pavago is a global offshore recruitment platform that specializes in sourcing, vetting, and placing elite remote talent for businesses seeking A-players at 70% lower costs than traditional hiring. The company combines AI-driven candidate sourcing with human expertise to identify and screen offshore professionals across roles including Sales, Marketing, Admin, Finance, IT Engineering, and Product. Pavago's five-step recruitment process aims to deliver vetted candidates within 21 days, offering ongoing support through payroll management, compliance assurance, training, and seamless onboarding. They serve 150+ businesses and provide flexible pricing options including annual memberships with unlimited placements and per-hire sourcing fees. The company sources talent primarily from Latin America, Pakistan, and South Africa, prioritizing candidates with experience working with U.S.-based companies.
