Paid Media Buyer - New Music Artist

We are seeking a Paid Media Buyer to join our dynamic team focused on promoting a new American music artist.

In this role, you will be responsible for developing, executing, and managing advertising campaigns across various digital platforms to increase artist visibility and engagement. The ideal candidate will have a passion for music and a proven track record in managing successful paid media campaigns.

Responsibilities

Campaign Development and Execution

• Design and implement effective paid media strategies tailored to promote new music artists and their releases.
• Monitor and optimize campaign performance across platforms such as Google Ads, Facebook, Instagram, YouTube, and Spotify to ensure maximum reach and ROI.

Target Audience Engagement

• Analyze market trends and audience preferences to target ads effectively.
• Create compelling ad copy and visuals that resonate with the target demographic of new music artists.

Budget Management and Reporting

• Manage budgets allocated for media buying to maximize campaign effectiveness without overspending.
• Prepare detailed reports on campaign performance, insights, and recommendations for future strategies.

Requirements

Technical Skills

• 3+ years of experience in digital marketing or media buying, preferably in the entertainment or music industry.
• Proficient in using digital advertising tools and platforms, including DSPs, Google Ads, and social media advertising.
• Strong analytical skills with experience in data analysis and performance metrics.
• Ability to handle multiple projects simultaneously with excellent organizational skills.

Soft Skills

• Strong communication and interpersonal skills to effectively collaborate with team members and external partners.
• Creative thinking with the ability to produce innovative and original ideas for ad campaigns.
• Problem-solving skills to adapt strategies based on campaign results and feedback.

Mentality

• A passion for music and a commitment to promoting new talent.
• Proactive attitude with a focus on continuous improvement and learning.
• Resilience under pressure and flexibility to adapt to changing industry trends and campaign requirements.