What you'll do
Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
Manage and optimize live campaigns — testing audiences, offers, and creatives
Run multiple client accounts simultaneously
Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
Communicate with clients in English on campaign results and strategy
Requirements
English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
Proven track record in lead generation
Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
Experience managing several ad accounts at once
Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
Self-driven: you test hypotheses on your own rather than waiting for instructions on every step
Nice to have
Google Ads / TikTok Ads
Experience with CRM tools (GoHighLevel or similar), GTM/GA4
A portfolio with case studies (budget → leads → CPL)
Terms
Format: full-time, remote
Rate: $1,200/month + KPI bonuses based on results
Employment type and payment method — discussed individually
SF Marketing Agency is a digital marketing agency specializing in Meta Ads (Facebook/Instagram) campaign management for clients. The agency manages multiple client accounts simultaneously, handling campaign setup, optimization, and performance analysis across lead generation and conversion-focused initiatives. They work with clients on strategy, creative briefing, and reporting on key metrics like CPL, CQL, CAC, CTR, and CPM. The agency leverages AI tools extensively in their workflow for creative generation, copywriting, data analysis, and automation of routine tasks.
