Performance Marketing Copywriter, Direct Mail & Digital
Remote, US
$53,000-70,000 plus bonus plus benefits
For more information on benefits and what we offer please visit us at
The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.
Position Summary
We are seeking a talented and results-oriented, experienced Copywriter to support the development of integrated marketing campaigns across direct mail and digital channels for financial services, banking, lending, and insurance clients.
This role is responsible for creating compelling, customer-centric messaging that drives engagement, acquisition, retention, and loyalty while supporting business objectives and regulatory requirements. The ideal candidate blends strong writing skills with strategic thinking, customer insight, and performance marketing expertise to craft effective communications across multiple channels and customer journeys.
The successful candidate will be highly proficient in the compliant use of AI-powered tools and workflows to accelerate content development, improve creative effectiveness, enhance personalization, and increase operational efficiency while maintaining quality, compliance, and brand standards.
EXL is a global operations and business services company that provides consulting, advisory, analytics, and business process outsourcing (BPO) services to large enterprises across multiple industries. The company has significant expertise serving Banking & Financial Services (BFS) organizations, including banks, fintech companies, and credit unions. EXL works with clients on strategic initiatives including payment integrity audits, process optimization, and data-driven business intelligence. The company operates through a Global Client Services team focused on cultivating market presence and driving business development with new clients in key verticals.
