Responsibilities
- Develop and own the performance marketing strategy to drive highly efficient patient acquisition, retention, and engagement
- Partner with the external marketing agencies to execute and refine paid media campaigns across digital channels
- Establish KPIs, benchmarks, and frameworks to measure and optimize campaign performance effectively
- Launch, manage, and optimize multi-channel marketing campaigns, focusing on platforms such as Google Ads, Facebook/Instagram, Tiktok and other performance-driven networks
- A/B test ad creative, messaging, targeting, and bidding strategies to continuously improve ROI
- Monitor and report on campaign performance, providing actionable insights to maximize efficiency
- Develop creative tactics to ‘growth hack’ driving SEO and organic acquisition
- Drive all efforts on other traditional and non-traditional channels which may include direct mail, out of home, affiliate, etc.
- Develop a roadmap for scaling the performance marketing function, including hiring and managing a high-performing team over time
- Bring onboard contractors and other support resources as needed, i.e. copywriter, design, photographer, videographer etc.
- Mentor and lead new team members, fostering a collaborative and innovative culture
- Manage and allocate the performance marketing budget efficiently to maximize returns with a careful eye towards managing CAC and ROI.
- Provide regular forecasts and updates to leadership, ensuring alignment with business goals
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in performance marketing, with a strong focus on DTC customer acquisition
- Experience at a DTC healthcare delivery company is a plus
- Proven track record of successfully managing and scaling paid media campaigns across major platforms
- Strong analytical skills with expertise in marketing analytics tools (e.g., Google Analytics, Tableau)
- Experience working with or managing external agencies
- Ability to thrive in a fast-paced, entrepreneurial environment with minimal oversight
knownwell, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
United States
