Category: NGO/Social Services
Location:
About Give
Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, CSR services and platforms and nonprofit information. Give’s community of 2.6M+ donors support 2,800+ verified nonprofits, serving 15M+ people across the country.
Give aims to bridge the gap between the people who want to make a difference through giving back and those who need support. Give is led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience.
What is the role?
Title:Performance marketing lead
Give is looking for a performance marketing leader to join us in our mission of scaling giving and making it bigger and better. We are looking for someone who can own campaigns across channels and come up with innovative ideas to drive strong ROI. This person will have complete ownership of Paid and Managed GDV for One Time Promoted and Monthly Recurring products, and will be directly accountable for delivering on ROI targets across both.
What will you do?
Plan and execute a performance marketing strategy across Meta and Google to drive GDV growth across One Time Promoted and Monthly Recurring products
Manage CRM channels including RCS, WhatsApp and email to ensure consistent GDV delivery through owned media
Oversee SEO execution in collaboration with content and editorial teams to drive organic GDV contribution
Manage stakeholder relations, and ensure all billing and compliance requirements across channels are met accurately and on time
Develop and manage digital prospecting and remarketing campaigns across paid channels
Manage budgets across all digital channels to drive strong return on investment and efficient CAC
Identify and test new channels to continue to meet or exceed established critical metrics
Own data analysis across all performance channels and share structured insights on a regular cadence with creative, content and leadership teams to inform campaign strategy and creative iteration
What are we looking for?
A marketing, business or technology degree or equivalent, MBA is a plus - Experience running successful marketing campaigns across channels FB, Insta, Adwords etc - A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action
What will you get?
An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time
A high-impact collaborative work environment
Competitive market salary
Details
