Location: Makati City, Metro Manila, Philippines
Type: Full Time
Department: Growth
Experience Level: Experienced
The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client's e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.
Brand Management
Planning & Target Achievement
Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients' objectives.
Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores' goals and objectives.
Create the brand's monthly media plan based on budget and planned campaigns.
Issue quarterly cost estimates to document the budget to be used and make sure the client is aware of the investment.
Implementation & Reporting
Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.
Present analysis and recommendations to key stakeholders both client-side and internally.
Ensure that regular reviews are carried out with clients to ensure that their needs are being met and that excellent customer service is achieved and develop future improvements/services for the customers.
2-3 years of experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.
Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.
Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.
Proactive and have a problem-solving attitude.
Client-facing abilities.
Analytical, data-driven mindset.
Self-starter with high interpersonal skills.
Note: This role has a HYBRID work setup.
Etaily is a digital-native retail platform that serves as an end-to-end e-commerce enabler and retail service provider for Southeast Asia. The company leverages technology, industry expertise, and strategic collaborations to help consumer brands—spanning beauty, health, wellness, lifestyle, fashion, FMCG, and other categories—expand their online presence across marketplaces, direct-to-consumer channels, and retail formats. Etaily provides comprehensive services including brand management, marketplace management, D2C operations, digital marketing, brand data analytics, digital shelf monitoring, retail planning, and brand building. The platform manages over 400 online stores and has added 150 new brands while creating 120 retail experiences across 7+ regions, delivering solutions that bridge online and offline commerce for both global and regional brands entering the Southeast Asian market.
