Client company introduction:
A smart lead generation and marketing platform built to automate engagement and drive growth.
Position Overview
We are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI.
Key Responsibilities
Campaign Management
Execute and optimize mobile app install campaigns across Meta, Google, and TikTok
Manage budgets to maximize ROAS and minimize CPI
Run A/B tests on ad copy, creatives, audiences, and deep linking
Optimize for post-install events: registrations, purchases, subscriptions, retention
Analytics & Attribution
Use AppsFlyer or similar MMPs to track attribution and analyze user behavior
Implement deep linking and attribution models
Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI
Provide data-driven recommendations to improve performance
Creative Development
Create mobile-first ad creatives: app preview videos, playable ads, vertical formats
Analyze creative performance and iterate based on data
Test and optimize app store assets in coordination with ASO
Optimization & Scaling
Monitor campaigns and make real-time optimizations
Scale successful campaigns while maintaining efficiency
Implement SDK integration, conversion tracking, and event mapping
Stay current with platform updates and privacy changes ATT, SKAdNetwork)
Required Qualifications
Experience: 2 to 4 years managing mobile app performance campaigns with proven results
Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads
Analytics: Proficiency with AppsFlyer or similar MMPs
App Marketing: Understanding of mobile app funnel, user acquisition, and ASO
Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)
Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1
Analytical: Strong problem-solving skills focused on mobile metrics
Preferred Qualifications
Meta Blueprint or Google Ads certifications
Experience with iOS and Android app marketing
Knowledge of mobile privacy frameworks ATT, SKAdNetwork)
Understanding of ASO and mobile retention campaigns
Experience with Apple Search Ads or other mobile ad platforms
Other Details:
Experience: 2 - 4 years
Work Timings: 10am-6pm
Work Days: Monday- Friday
Work Mode: Remote
Location: DHA Phase 3, Lahore
About HR Ways: "HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated or visit www.hrways.co to know more."
HR Ways is an award-winning technical recruitment firm that specializes in helping software houses and IT product companies find IT talent internationally and locally. The company serves over 300 employers worldwide, ranging from major SaaS companies to competitive startups. With a global presence across multiple countries including Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, and Brazil, HR Ways connects organizations with skilled technical professionals to meet their hiring needs.
