PPC | Google Ads | Acquisition Strategy
Responsibility: Drive new customer growth via PPC strategies for our e-commerce clients
Reports To: Head of Acquisition and occasionally the COO
Location: Hybrid/flexible - Leeds Head Office and working-from-home options
Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday
Ensure the success of a multitude of high-spending clients from a range of different niches. Being able to generate results under pressure is key. Poor results = poor client retention rates.
Strategise, build, and execute campaigns on Google Ads on an ongoing basis for multiple clients. In some instances, spending over £5,000 per day on the clients' behalf.
Build and maintain a diverse portfolio of high-ticket clients.
Communicate with your own clients regularly via Slack and Google Meet.
Assist with the training of new and existing media buyers within our team. Contribute to the improvement of our internal processes within the department.
Work closely with the Head of Acquisition to align on activity and progress.
Provide expertise on current eCommerce best practices, including but not limited to: Paid Ads, Retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc.
Keep up to date with eCommerce best practices through training, research, etc.
Effectively communicate and collaborate across the Company.
Think how our clients think.
Have proven performance consistently across your client base. Push ad spend and grow month-on-month revenue for your clients all while maintaining their profit margins.
Deliver impactful training sessions to the rest of the PPC team and mentor them daily.
Push management/leadership. Question the way we do things and bring new ideas to the table on a weekly basis.
The Head of Acquisition is overheard saying to the COO, "The new PPC Manager is smashing it, we'd never have been able to grow this much in such a short space of time without them…"
Have an immaculate track record in driving results for your client base. At this point, you'll probably have a few clients whom you've completely transformed their brand and lives.
Be in a position where a whale-sized client comes through the doors and management has no hesitation in assigning them to you.
Have played a key role in implementing new processes or technologies within our PPC function that's improved client satisfaction, employee engagement, or profitability.
Have progressed to a senior PPC manager.
Progress up the ranks to management (becoming 'Head of PPC' and responsible for a team of 5-6 people).
Have made a name for yourself in the e-commerce industry.
Have implemented a handful of new processes or technologies that have forever changed the way we do things.
Have made a huge impact in the upskilling of PPC executives to the point where anyone in the team will be able to handle a whale client. An executive you helped mentor will have also progressed to the PPC manager role.
Will take complete ownership of your successes and failures.
Are entrepreneurial with the ability to see the bigger picture.
Have a proactive approach.
Have exceptional attention to detail.
Confident in building long-term relationships with your client base.
Can self-manage and prioritise tasks efficiently.
Have excellent leadership qualities.
You need at least 2 years of experience running Google Ads for e-commerce brands at a high level.
Previous agency experience is ideal. If not, you must have experience within a 7-9 figure e-commerce brand.
A broad understanding of Shopify and e-commerce. If you've never heard of Shopify, Klaviyo, or Triple Whale then this role won't be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands.
Top-notch research skills. With the need to pivot from client to client, you'll need to be able to do in-depth research and get up to speed on the industry and market quickly.
Our incredible client base. We work with a wide range of companies, spanning multiple niches and continents. You will be working in collaboration with some of the fastest-growing and most established DTC e-commerce companies in the world.
Building your skills. Our diverse service offering and client base ensure that no two days are the same - with opportunities to broaden your skillset at every turn. We're committed to ensuring that all of our team are constantly developing and evolving toward their own personal goals.
Ongoing mentoring. You will learn how to advertise and write copy better than 99.9% of media buyers which is an incredibly sought-after and
