PPC Specialist (Google Ads & Paid Media) – Remote
Remote | Full-Time | U.S. Hours
Hiring for Our Client
Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.
This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.
Key Responsibilities
Google Ads & Local Services Ads (LSA)
Manage Google Ads MCC accounts across multiple locations
Optimize Search campaigns, bidding strategies, keywords, and ad copy
Manage and monitor Local Services Ads (LSA) performance
Conduct search term analysis and negative keyword management
Improve lead volume while reducing cost per lead
Manage campaign budgets and performance pacing
Landing Page Optimization
Manage and optimize Unbounce landing pages
Conduct A/B testing on headlines, forms, CTAs, and layouts
Improve conversion rates across service areas and markets
Build new location-specific and service-specific landing pages
Performance Reporting
Create weekly and monthly paid media reports
Track:
Cost Per Lead (CPL)
Cost Per Booked Job
Conversion Rate
ROAS
Identify performance trends and optimization opportunities
Provide actionable recommendations to leadership
Meta Ads (Preferred)
Manage Facebook and Instagram advertising campaigns
Build and maintain audience targeting strategies
Support lead generation, engagement, and awareness campaigns
Collaborate on creative development and testing
Required Qualifications
3+ years of hands-on PPC management experience
Strong Google Ads experience including Search and Local Services Ads (LSA)
Experience managing multi-location or franchise-style accounts
Experience with Google Ads MCC structures
Experience using landing page platforms such as Unbounce or Instapage
Comfortable managing large monthly advertising budgets
Strong analytical and reporting skills
Ability to identify issues, develop solutions, and execute improvements independently
Preferred Qualifications
Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
Experience with Google Business Profile (GBP)
Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
Experience with pay-per-lead platforms
Basic HTML/CSS knowledge
Experience leveraging AI tools and marketing automation platforms
What Success Looks Like
Increased lead volume across multiple markets
Reduced cost per lead and cost per booked job
Strong budget management and allocation decisions
Continuous testing and optimization of campaigns and landing pages
Data-driven recommendations that improve overall marketing performance
Ideal Candidate
Proactive and highly accountable
Comfortable managing multiple campaigns and markets simultaneously
Strong problem-solving mindset
Results-oriented and data-driven
Continuously learning and adapting to platform updates
Thrives in a fast-growing environment
Pavago is a global offshore recruitment platform that specializes in sourcing, vetting, and placing elite remote talent for businesses seeking A-players at 70% lower costs than traditional hiring. The company combines AI-driven candidate sourcing with human expertise to identify and screen offshore professionals across roles including Sales, Marketing, Admin, Finance, IT Engineering, and Product. Pavago's five-step recruitment process aims to deliver vetted candidates within 21 days, offering ongoing support through payroll management, compliance assurance, training, and seamless onboarding. They serve 150+ businesses and provide flexible pricing options including annual memberships with unlimited placements and per-hire sourcing fees. The company sources talent primarily from Latin America, Pakistan, and South Africa, prioritizing candidates with experience working with U.S.-based companies.
