About the Role
Playbook works with a group of high-value, long-tenured creators whose relationships predate our current processes. These accounts are complex, trust-based, and critical to the business. We need someone to own them fully — a right hand who will be trained deeply, knows every nuance, and can manage these creators at the highest level without needing to be told twice.
This is a grind-it-out, detail-obsessed role. The right person loves being in the weeds, has no conflicting priorities, and is fully committed to this creator cohort.
What You'll Do
Be the right hand to our Head of Creator Management - you will be trained by them, work with them to optimize workflows and build relationships with their portfolio of creators.
Long term - manage a focused portfolio of legacy, high-touch creators who require a personalized, relationship-first approach
Serve as the primary point of contact for these creators — handle inbound, proactively reach out, and anticipate their needs
Shadow and be trained directly by the current relationship owner; absorb every nuance of these accounts
Coordinate with internal teams (product, marketing, ops) on behalf of these creators
Maintain detailed records of relationship history, preferences, and ongoing commitments
Flag risks, blockers, or opportunities early — nothing should fall through the cracks
Who You Are
You are expected to be an expert on growing creator business
Someone who is deeply immersed in the creator space and confident in creator monetization strategies
Obsessively organized and reliable — you follow up, follow through, and don't let things slip
A relationship-builder at heart — you enjoy getting to know people deeply and being genuinely useful to them
Comfortable with ambiguity and able to operate independently once trained - you are a driver
Someone who finds satisfaction in execution and relationship management
Previous experience in account management, creator management, talent management, or a similar client-facing role
Why This Role Matters
These creator relationships represent significant revenue and brand trust for Playbook. This hire ensures continuity, protects those relationships, and frees up senior leadership to focus on growth. This is a mission-critical role, not a support role.
Playbook is a leading creator platform for fitness, health, and wellness that helps fitness creators build sustainable businesses while enabling hundreds of thousands of users to live healthier lives. The company operates as a fast-growing fitness tech startup with a remote-first, product-driven team. Their product spans three integrated surfaces built with TypeScript: a ReactJS web app, a Node.js backend with GraphQL APIs, and a React Native mobile app. Playbook empowers creators across verticals including fitness, yoga, CrossFit, and lifestyle through tools, training, and social media strategy support to drive both audience growth and monetization.
