Principal, Events & Field Marketing

About the Role:

Responsibilities:

• Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more.
• Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience.
• Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees.
• Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets.
• Work with the content team on speaker selection, agenda creation and management, and presentation creation and management.
• Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow-up to maximize impact.
• Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned.
• Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc).
• Create processes to drive effective and streamlined decision-making; Manage our events budget to ensure we’re hitting goals and staying on track.
• Support executive scheduling at events, including engagements with prospects and customers

Requirements:

• 5+ years in event or field marketing management, or a similar role
• Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)
• Proven track record of successfully designing managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)
• Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline
• Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills
• Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
• Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
• Strong executive presence, internal external communication, and presentation skills
• Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
• Proven track record of managing a large events budget

Bonus Points:

• Proficiencies tools including ZoomWebinar, Hubspot, Salesforce, Google Workspace, Slack, Outreach, Gong, and Highspot
• Understanding of the Incentive Compensation Management space and core personas

Benefits:

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

Notice for Prospective Candidates:

• Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
• Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
• Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
• Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
• Ask candidates to make a payment in order to be considered for a position.
• Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
• Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.