Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.
What will you do
This professional will lead product enablement for new feature launches by transforming technical information into clear, engaging content that drives understanding and adoption. They will create and manage high-quality assets - such as videos, product demos and tours - while collaborating cross-functionally to ensure consistent positioning. Their work directly impacts how effectively teams and customers adopt new features, improving product usage, alignment, and overall go-to-market success.
This professional will lead product enablement for new feature launches by transforming technical information into clear, engaging content that drives understanding and adoption. They will create and manage high-quality assets - such as videos, product demos and tours - while collaborating cross-functionally to ensure consistent positioning. Their work directly impacts how effectively teams and customers adopt new features, improving product usage, alignment, and overall go-to-market success.
Responsibilities
- Plan and execute enablement initiatives for new feature launches, ensuring each release is supported by clear, high-quality assets.
- Translate product requirements, technical specifications, and engineering context into clear narratives and actionable enablement materials.
- Create high-quality product launch and feature content end-to-end, including scripting (launch videos, guided demos, and feature explanations), capturing product screens and building realistic demos, producing voiceovers, editing videos, and developing visual assets that clearly showcase functionality and value. Adapt launches into multiple formats - such as video, written content, FAQs, internal announcements, and training materials - while supporting Customer Enablement teams when needed.
- Publish and maintain enablement assets across the appropriate channels, ensuring consistency in naming, versioning, and distribution.
- Create complementary materials such as one-pagers, FAQs, quick guides, walkthroughs, GIFs, lightweight decks, and internal reference content.
- Support internal communication around new feature launches, helping customer-facing teams understand feature value, ideal use cases, and main workflows.
- Collect feedback on asset consumption, clarity, and effectiveness to improve future launch enablement efforts.
- Manage a backlog of enablement assets by launch priority, impact, and release timing.
- Define and maintain quality standards for demos, screenshots, scripts, videos, and other feature-related materials.
- Help build and maintain a reusable repository of enablement materials organized by product and feature.
- Measure the consumption and effectiveness of enablement assets to identify what drives understanding and adoption.
- Identify recurring knowledge gaps and suggest improvements to how product changes are communicated across the organization.
- Use tools such as Intercom and Arcade to set up in-product tours and guided product experiences that support feature adoption.
Requirements
- 3+ years of experience in product enablement, product education, customer education, product marketing, or similar roles focused on explaining SaaS functionality.
- Previous experience creating enablement or educational materials for SaaS products and new feature launches.
- Strong experience explaining product functionality clearly to both technical and non-technical audiences.
- Hands-on experience producing product content end-to-end, including scripting, screen recording, voiceover, editing, and publication.
- Strong video editing skills and the ability to independently create polished, engaging product videos.
- Experience working cross-functionally with Product, Engineering, Marketing, Customer Success, and Support teams.
- Strong organizational skills with the ability to manage multiple launch timelines, content formats, and priorities simultaneously.
- High attention to detail and commitment to content quality, consistency, and technical accuracy.
- Familiarity with Intercom or similar platforms for setting up product tours, in-app guidance, and feature adoption flows.
- Comfortable working in a fast-paced, high-growth environment with evolving product priorities.
- Self-starter with strong ownership and the ability to take projects from idea to final delivery with minimal oversight.
Bonus Points
- Experience in B2B SaaS product enablement, customer education, or feature launch communications.
- Experience with prompt engineering and AI tools usage - it's awesome if you're an AI enthusiast.
- Experience creating content for product adoption, release enablement, or internal go-to-market readiness.
- Familiarity with video, audio, and visual content production tools such as Premiere Pro, Camtasia, Loom, Descript, Screen Studio or similar platforms.
- Experience working closely with Engineering Managers or product development teams on feature communication.
- Experience creating in-app onboarding flows, product tours, or guided experiences for newly released features (using Intercom or similar feature)