Post a job

Product Marketing Manager

Thesis logo

Location
AD, AG + 105 more
Thesis

Job Description

About Thesis

Thesis is a cryptocurrency venture studio whose mission is to empower the individual. We’re a fun, down-to-earth, fast-paced, highly collaborative, and fully remote team!
We seek, fund, and build products and protocols in cryptocurrency and decentralized businesses that enable personal empowerment. Our projects include Keep (now Threshold) Network, a privacy protocol for public blockchains, Fold, for earning Bitcoin on your purchases in the physical and virtual worlds, Taho, a community owned and operated cryptocurrency wallet, and Embody, a fully encrypted period tracking app.
Investors in the company include Andreessen Horowitz, Polychain Capital, and Draper Associates, among others. We are a remote-first company, led by founders who have been operating in the cryptocurrency and web3 space since 2014. If you believe you have the right skills for this role, please feel free to apply and read more about what it's like to be working at Thesis.

About Mezo

Mezo is Bitcoin’s economic layer, creating the foundation for a global decentralized financial system. It enables Bitcoin-native financial services like lending, borrowing, and staking, allowing holders to use their assets productively. Built on tBTC, the largest decentralized Bitcoin bridge, Mezo provides secure infrastructure for BitcoinFi. Mezo unlocks a new utility for Bitcoin and makes it a versatile asset within the BitcoinFi ecosystem.

About the Product Marketing Manager role

Thesis* is seeking an experienced Product Marketing Manager who can take on the challenge of launching and growing the Mezo Ecosystem. You’ll ultimately responsible for defining what bringing the product and it’s features to market looks like, driving demand across the marketing funnel, communicating it’s differentiation and value whilst championing the voice of the customer.

What You’ll Do

  • Research and identify key competitors, target markets, customer segments, areas for growth and using such findings to inform persona creation.
  • Manage and execute comprehensive go-to-market strategies targeting developers and end-users through determination of a strong product message and position.
  • Partner with internal teams (Product, Engineering BD, Growth Community) to ensure marketing strategies align with product launches and KPIs track towards hitting overall company goals.
  • Ensure all customer-facing teams, like marketing, PR, and BD, understand the plan and product roadmap. Prepare QA materials for stakeholders as needed.
  • Plan and launch multi-channel marketing campaigns, including digital ads, email, social media, and content marketing.
  • Oversee the entire campaign process, from initial concept to execution and performance review.
  • Develop sales enablement material for the BD team to effectively communicate the product offering and solutions it delivers in comparison to current and emerging competitors in market.

Requirements

  • 3-5 years of product marketing experience bringing new tech product offerings to market, focused on driving partner and iuser growth. You are comfortable launching a product from 0 to 1 and then scaling from 1-100
  • Extensive experience in building end-to-end GTM plans, crafting compelling positioning, messaging and user facing content based on insight and learning to compel users to take an actions at various stages in their journey and funnel.
  • Strong project management skills with the ability to multitask and demonstrate both quantitative and qualitative analysis.
  • Skilled in analyzing data, identifying trends, and presenting key insights, with the ability to apply these findings to optimize future initiatives.
  • Excellent communication and presentation skills with an ability to simplify complex technological web3 concepts clearly.
  • Proven ability to thrive in dynamic, fast-paced environments.
  • Proactive, self-driven, and possess a strong sense of ownership and accountability.
  • A collaborative team player who can also work effectively autonomously.

Bonus Points For:

  • Product Marketing experience in Web3
  • Experience working with a large number of partners for co-marketing opportunities

Location

All Thesis roles are remote-first, with a preference for Europe Americas time zones.

Salary

We offer competitive salaries, variable with experience and a number of other factors.

Benefits

At Thesis, we work in a fun, fast-paced environment that operates by collaborating both remotely and in person when we can. We offer a competitive salary, full health benefits, opportunity for equity and a number of other perks.

Our Cultural Tenets

We Believe in Freedom and Autonomy
We Have Inquisitive Minds
We Are Obsessed with Communication
We Are Proudly Offbeat
We Care About Each Other
We Are Driven

Advice from our career coach

As a Product Marketing Manager at Thesis for the Mezo Ecosystem, you will play a crucial role in defining and implementing go-to-market strategies to drive demand and growth in the cryptocurrency space. To succeed in this role and stand out as an applicant, here are some key tips:

  • Highlight your experience in product marketing, especially in launching new tech products and driving user growth.
  • Showcase your ability to develop comprehensive GTM plans, craft compelling messaging, and create user-facing content that compels action.
  • Demonstrate strong project management skills, multitasking abilities, and a track record of both quantitative and qualitative analysis.
  • Emphasize your communication and presentation skills, particularly in simplifying complex web3 concepts.
  • Show your proactive, self-driven nature, ability to thrive in fast-paced environments, and strong sense of ownership and accountability.
  • Highlight any experience in Web3 product marketing or working with partners for co-marketing opportunities for bonus points.

Apply for this job

Expired?

Please let Thesis know you found this job with RemoteJobs.org. This helps us grow!

About the job

Oct 18, 2024

Full-time

  1. AD Andorra
  2. AG Antigua & Barbuda
  3. AI Anguilla
  4. AL Albania
  5. AR Argentina
  6. AT Austria
  7. AW Aruba
  8. AX Åland Islands
  9. BA Bosnia & Herzegovina
  10. BB Barbados
  11. BE Belgium
  12. BG Bulgaria
  13. BL St. Barthélemy
  14. BM Bermuda
  15. BO Bolivia
  16. BQ Caribbean Netherlands
  17. BR Brazil
  18. BS Bahamas
  19. BY Belarus
  20. BZ Belize
  21. CA Canada
  22. CH Switzerland
  23. CL Chile
  24. CO Colombia
  25. CR Costa Rica
  26. CU Cuba
  27. CW Curaçao
  28. CZ Czechia
  29. DE Germany
  30. DK Denmark
  31. DM Dominica
  32. DO Dominican Republic
  33. EC Ecuador
  34. EE Estonia
  35. ES Spain
  36. FI Finland
  37. FK Falkland Islands
  38. FO Faroe Islands
  39. FR France
  40. GB United Kingdom
  41. GD Grenada
  42. GF French Guiana
  43. GG Guernsey
  44. GI Gibraltar
  45. GL Greenland
  46. GP Guadeloupe
  47. GR Greece
  48. GS South Georgia & South Sandwich Islands
  49. GT Guatemala
  50. GY Guyana
  51. HN Honduras
  52. HR Croatia
  53. HT Haiti
  54. HU Hungary
  55. IE Ireland
  56. IM Isle of Man
  57. IS Iceland
  58. IT Italy
  59. JE Jersey
  60. JM Jamaica
  61. KN St. Kitts & Nevis
  62. KY Cayman Islands
  63. LC St. Lucia
  64. LI Liechtenstein
  65. LT Lithuania
  66. LU Luxembourg
  67. LV Latvia
  68. MC Monaco
  69. MD Moldova
  70. ME Montenegro
  71. MF St. Martin
  72. MK North Macedonia
  73. MQ Martinique
  74. MS Montserrat
  75. MT Malta
  76. MX Mexico
  77. NI Nicaragua
  78. NL Netherlands
  79. NO Norway
  80. PA Panama
  81. PE Peru
  82. PL Poland
  83. PM St. Pierre & Miquelon
  84. PR Puerto Rico
  85. PT Portugal
  86. PY Paraguay
  87. RO Romania
  88. RS Serbia
  89. SE Sweden
  90. SI Slovenia
  91. SJ Svalbard & Jan Mayen
  92. SK Slovakia
  93. SM San Marino
  94. SR Suriname
  95. SV El Salvador
  96. SX Sint Maarten
  97. TC Turks & Caicos Islands
  98. TT Trinidad & Tobago
  99. UA Ukraine
  100. UM U.S. Outlying Islands
  101. US United States
  102. UY Uruguay
  103. VA Vatican City
  104. VC St. Vincent & Grenadines
  105. VE Venezuela
  106. VG British Virgin Islands
  107. VI U.S. Virgin Islands

More remote jobs at Thesis

Related remote jobs

RemoteJobs.org mascot