We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements and product value. This individual will work in a fast-paced environment to identify, build and drive the product marketing initiatives that will strongly position Imperva in the small and mid-sized enterprise market.
Remote USA
Key Areas of Responsibility
Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content
Create content across the buyer’s journey that clearly communicates our value proposition and extends our thought leadership in the market
Partner with sales enablement to deliver product-related updates, sales motions and training
Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities
In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline
Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market
Partner with product management to understand product strategy, market fit and how to position against competitive offerings
Minimum Qualifications
4+ years of product marketing experience in cybersecurity, experience with Application Security preferred or cybersec experience
Proven ability to analyze complex situations and reach conclusions through fact-based decision making
Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value
Excellent storytelling skills with exemplary written and verbal communication abilities
Ability to translate technical concepts into persuasive marketing content for diverse audiences
Demonstrated ability to prove what is or isn’t working and adjust accordingly by setting targets and measuring KPIs
Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
A drive to constantly optimize and improve, combined with a relentless focus on customer experience
The anticipated TTC range for this role is $115,050 - 165,000 Annual. The Company reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.
If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.
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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.Successful applicant must comply with federal contractor vaccine mandate requirements.
Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [email protected].
United States
