Summary:The Product Marketing Manager, with a robust background in B2C or B2B2C productmarketing, will bring strategic thinking, creativity, and a proven track record in developing andexecuting go‐to‐market strategies for B2C or B2B2C products.
Essential Job Duties & Responsibilities:
- Go‐to‐Market Strategy Development:
- Devise and implement innovative go‐to‐market strategies to drive adoption, customer satisfaction, and customer retention within the Fintech space.
- Collaborate with cross‐functional teams to align marketing efforts with overall business objectives, embracing cutting‐edge approaches to stay ahead in the dynamic digital landscape.
- Campaign Management:
- Collaborate with the marketing, product, and sales teams to develop and execute go‐to‐market campaigns.
- Implement and explore innovative approaches and technologies to optimize campaigns and achieve key performance indicators (KPIs).
- Data Analysis and Reporting:
- Utilize analytics tools to track, measure, and report on campaign performance.
- Identify trends and insights to optimize go‐to‐market strategies, continually fostering a culture of data‐driven decision‐making.
- Customer Acquisition:
- Collaborate with the sales team to generate high‐quality customer leads for our strategic accounts.
- Explore new and creative lead nurturing strategies to guide customers through the sales funnel.
- Collaborate with the marketing team to create personalized digital marketing campaigns with messaging tailored to qualify leads.
Required Skills, Knowledge & Abilities:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7 years of relevant work experience in B2C or B2B2C product marketing, preferably within the Fintech or home improvement industries
- Strong understanding of financial products and services
- Proficiency in product marketing tools and platforms
- Excellent analytical and data‐driven decision‐making skills
- Exceptional communication and interpersonal skills
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
United States
