We are seeking a passionate, innovative leader with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Generalist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
Responsibilities:
Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
Audience segmentation & execution
QA of touchpoints, personalization elements, any dynamic content, etc..
Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Required Education and Experience:
Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Proficiency in Photoshop.
Other Key Attributes/Characteristics:
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus
EXL is a global operations and business services company that provides consulting, advisory, analytics, and business process outsourcing (BPO) services to large enterprises across multiple industries. The company has significant expertise serving Banking & Financial Services (BFS) organizations, including banks, fintech companies, and credit unions. EXL works with clients on strategic initiatives including payment integrity audits, process optimization, and data-driven business intelligence. The company operates through a Global Client Services team focused on cultivating market presence and driving business development with new clients in key verticals.
