#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
Nutrafol is looking for a strategic and self-motivated public relations professional to support its communications efforts. As Public Relations Manager, you will be an integral part of the Nutrafol Brand Marketing team, partnering closely with the Director of PR & Communications, on the development of PR plans that garner earned media coverage, generate widespread consumer awareness and reinforce Nutrafol’s position as the leader in hair health.
This role will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, healthcare provider and stylist relations, high-profile events, brand reputation and crisis management. The PR Manager will collaborate regularly with Brand, Community/Social Media, Partnerships, Influencer and Professional Marketing teams, as well as working with company spokespersons and executive leadership. This position reports directly to the Director of PR & Communications, and maintains a close working relationship with cross-functional and agency partners.
*Please note: while this role is remote, it does require someone to be within reasonable commuting distance of NYC for in-person meetings, company and PR events, etc.
Responsibilities:
- Partner with the Director of PR & Communications and PR agency partners to drive the development and execution of a complete public relations strategy that generates both media coverage and consumer conversation
- Collaborate with cross-functional teams to drive successful product launches, brand campaigns and earned media moments
- Elevate the Nutrafol brand and executives through proactive thought leadership including bylines, award submissions, conferences and speaking engagements
- Maintain and build new relationships with key journalists, influencers, thought leaders and other industry stakeholders
- Manage relationships with key members of the healthcare provider and stylist community as brand ambassadors and spokespersons for the brand
- Develop briefing materials and coordinate logistics to prepare executives and/or company spokespersons for interviews and external speaking engagements
- Develop corporate messaging and response guides, including executive quotes or responses
- Track the cultural landscape, competitive environment and consumer trends to ensure that Nutrafol is positioned as an industry leader
- Regularly analyze results and ideate new strategies and tactics to improve PR metrics and drive desired outcomes with agency partners
- Oversee PR budget and product samples
Requirements:
- Minimum of 5 years of public relations experience (in-house or agency) with a focus in beauty, wellness and/or healthcare
- Strong written, editing, verbal, and presentation skills, including the ability to translate and tailor communications for a variety of audiences (e.g. consumer, business, healthcare provider)
- Highly motivated, self-starter with ability to work independently
- Proven track record of navigating and thriving in an ever-changing, fast-paced environment
- Team player mentality with the mindset that no task is too small
- Passion for the health and wellness industry
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
United States
