JOB SUMMARY
- Conducting specific and industry-leading research to inform our client strategies. This work would include (but not be limited to) keyword research and competitor analysis.
- Packaging research to inform the work done by our strategy and production teams
- Creating digestible, compelling, and data-driven reports that provide internal teams and clients with insight into progress and strategy.
- Assisting our Content Marketing Strategists and Email, PPC, UX and SEO experts with requested data that will inform strategies and results.
- Supporting client link-building strategies
- Conducting technical SEO reporting and analysis
- Creating, reviewing and inputting meta data
- Conducting and creating comprehensive site health audits and reports.
- Executing other independent tasks and custom projects that may be assigned.
- Working in CRMs, such as Wordpress, to build out pages, templates or complete other assigned tasks.
KEY SUCCESS FACTORS & REQUIREMENTS
- Strong working knowledge of - or the ability to quickly become proficient with - tools and programs including but not limited to: AdRoll, Google AdWords, Google Analytics, Google Search Console, Keyword Planner Tool, Bing Paid Ads, Data Studio, MS Office Google Suite, Hubspot, Eloqua, Pardot, SEMRush, Ahrefs, Clearscope, Marketo, Wordpress.
- This role must be highly fluent in English.
- Excellent communication skills (via video phone, email, and in-person).
- The ability to work at a computer during standard working hours.
- Ability to read, interpret, and verify data from multiple formats.
- Ability to work independently on projects.
- The ability to quickly learn and utilize new software.
- Strong analytical and problem-solving skills.
- Experience with end-user training and support.
- The ability to meet scheduled and proposed deadlines.
- Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
- Comfort and skill with formatting professional presentations and reports in MS Power Point and Google Slides.
SKILLS & REQUIREMENTS
- Bachelor’s degree preferred.
- Minimum two years of relevant work experience
- Excellent written and verbal communication skills
- Ability to adapt to new software and changes in the paid environment quickly
- Ability to meet deadlines
TIME BREAKOUT
- 10 percent internal communication
- 80 percent execution and reporting
- 10 percent misc.