Responsibilities:
- Research and Industry Knowledge
- Conduct comprehensive research to draw insights tailored to clients' brand challenges, including competitor analysis, market dynamics, and consumer behavior.
- Utilize various research methodologies, such as surveys, interviews, and focus groups, to gather primary market data.
- Stay updated on industry developments across advertising, digital, technology, and marketing landscapes.
- Synthesize research findings into insightful reports and presentations, highlighting trends and opportunities relevant to clients' objectives.
- Foster a culture of knowledge sharing within the team, keeping colleagues informed of the latest industry trends and insights.
- Strategy Development
- Collaborate with Strategy, Creative, and Relationship Management teams to evaluate briefs and develop strategic brand diagnostics.
- Craft brand and creative briefs that inspire innovative, objective-driven campaigns.
- Translate research insights into compelling human narratives that inform strategic decision-making.
- Actively participate in client workshops and immersion sessions, contributing to the development of client strategies.
- Partner with Creative Teams to develop engaging brand narratives that resonate with target audiences.
- Proactively identify and leverage emerging trends, technologies, and cultural phenomena to inform campaign strategies.
- Project Management and Process Improvement
- Effectively manage time and resources to meet project deadlines and deliverables.
- Facilitate communication among stakeholders to ensure alignment with clients' needs and objectives.
- Utilize project management tools such as ClickUp to streamline task management and reporting.
- Champion process improvement initiatives, optimizing internal workflows for enhanced efficiency and client satisfaction.
- Promote a culture of data-driven decision-making, advocating for the use of consumer-driven analytics in media and marketing planning.
- Direct strategy and research projects, ensuring deliverables address client needs and adhere to timelines and scope.
- Organization and File Management:
- Maintain systematic storage and organization of client files within designated Google Drive folders,
- Ensure proper permissions are set for all files to maintain confidentiality and data security
- Pitches and Presentations:
- Participate in pitch presentations and brainstorming sessions, providing support and insights in research and strategy
- Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
- Industry Knowledge
- Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
- Stay updated on industry trends and best practices related to creative operations and project management
- Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
- Collaborate with team members to share insights and best practices for continuous improvement
Key Performance Indicators (KPIs):
- Client satisfaction scores based on evaluations, focusing on strategy and campaign execution
- Alignment of campaign results with client objectives and KPIs.
- Accuracy and relevance of research findings in informing strategic decisions.
- Percentage of tasks and deliverables completed on time and within scope across various projects
- Ability to effectively manage and streamline workflows to maximize productivity and meet project deadlines
- Feedback from cross-functional teams on collaboration effectiveness.
- Demonstrated interest in learning new skills and attending internal or external trainings
Requirements:
- Demonstrates passion in the pursuit of knowledge and its practical application in marketing strategy
- Exhibits genuine curiosity about human behavior and motivations
- Demonstrates excellent critical thinking, comprehension, and synthesis skills
- Proficiency in marketing research methodologies and basic statistical analysis
- Familiarity with Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus
- Proficiency in Google Suite products, especially Google Sheets
- Highly organized, particularly in utilizing digital collaboration tools such as Google Drive and Asana
- Exceptional interpersonal and public relations skills
- Outstanding verbal and written communication abilities
- Must have a keen eye to detail
- Commitment to meeting deadlines and delivering work on schedule
- Collaborative mindset with a proactive approach and being initiative
Philippines
