About the Role
We're building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from sourcing leads to closing deals — and also manages and develops the team doing it. Every new Creator Manager (CM) coming into Playbook will report through this function until we scale further.
If you love data, accountability, and driving a team to hit meaningful numbers, read on.
What You'll Own
Daily Reporting
Track sourcing engine output: new leads added to the database daily
Report on leads contacted, replied, on-call, and closed
Maintain clean, organized database with proper tagging and labeling
Day-to-Day Operations
Morning stand-up and team check-ins
Call reviews — listen, coach, improve
Ongoing reporting on pipeline health and conversion rates
Systems & Tools
Own the CRM — keep it clean and up to date
Manage the databasing and lead tracking tool
Oversee analytics, outreach scripts, pitch decks, and closing materials
Handle contracts and closing process
Training & Enablement
Build and maintain sourcing SOPs — how we find, qualify, and approach creators
Own the Creator Manager onboarding and ramp-up process
Own the implementation of the Creator Manager onboarding process of new creators
Team Leadership
Hire, manage, and replace as needed — you own performance on this team
Monitor team capacity and flag when we need more resources
Own the goal: drive X closes per period and hold the team accountable to it
Who You Are
A proven sales operator — you've run a pipeline, hit quotas, and managed a team
Data-driven and process-obsessed — you live in the CRM and know your numbers cold
A strong coach — you can listen to a call, diagnose what went wrong, and fix it
Comfortable owning outcomes, not just activities
Experience in creator economy, influencer, talent, or marketplace sales is a strong plus
Playbook is a leading creator platform for fitness, health, and wellness that helps fitness creators build sustainable businesses while enabling hundreds of thousands of users to live healthier lives. The company operates as a fast-growing fitness tech startup with a remote-first, product-driven team. Their product spans three integrated surfaces built with TypeScript: a ReactJS web app, a Node.js backend with GraphQL APIs, and a React Native mobile app. Playbook empowers creators across verticals including fitness, yoga, CrossFit, and lifestyle through tools, training, and social media strategy support to drive both audience growth and monetization.
