This role requires a deep understanding of target audiences and fan communities,exceptional leadership in orchestrating cross-functional teams, and the ability tomanage paid media, digital marketing, and key owned media customer touchpointssuch as websites and owned media destinations. The Senior Brand Manager will workclosely with agencies and internal partners to bring campaigns to life and drive playerengagement.
Responsibilities
- [Brand Vision and Market Expertise]
- Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
- Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.
- [Comprehensive Go-to-Market Plan Development]
- Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
- Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
- Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.
- [Key Promotions Mix and Digital Marketing Management]
- Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
- Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.
- [Strategic Leadership]
- Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
- Own PL responsibility for assigned titles, ensuring the financial success of the
- brand while meeting profitability goals.
- [Creative and Marketing Campaign Execution]
- Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
- Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.
- [Community Insight and Partner Engagement]
- Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
- Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
- Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
- Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.
- [Cross-functional Coordination]
- Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
- Oversee merchandise and promotional item creation to support brand visibility and player engagement.
Qualifications
- 10+ years of experience in brand management, marketing, or related roles in the video game or entertainment industry.
- Proven success in developing and managing go-to-market plans, paid media, and digital marketing campaigns.
- Strong understanding of brand strategy, positioning, communication, and creative asset development.
- Demonstrated ability to manage PL, ensuring financial success for major projects.
- Experience managing websites, owned media destinations, and digital advertising platforms.
- Exceptional leadership and project management skills, with the ability to manage complex, cross-functional campaigns.
- Passion for video games and a deep understanding of gaming culture, audience behavior, and industry trends.
Preferred Qualifications
- Experience with first-party marketing partnerships (PlayStation, Xbox, Steam) and hardware marketing collaborations.
- Proficiency in digital marketing tools, analytics platforms, and campaign tracking systems.
- Knowledge of creative production workflows and tools used in marketing asset creation.
- Experience managing merchandise and promotional item creation to support marketing campaigns.
Education
- Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).
What NEOWIZ Offers
- A fully remote position with flexible work hours for global collaboration.
- Competitive salary and comprehensive benefits package.
- Opportunities to work on a diverse portfolio of innovative and narrative-rich games.
- A dynamic, supportive, transparent, and collaborative work environment.
- Career development opportunities and access to industry-leading tools and training.
United States
