Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities
Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies
Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s)
Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
Evaluate the impact of different communication channels and messaging strategies to ensure effective communications
Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development
Understand and leverage communication touch points for assigned audiences and/or projects
Ensure market positioning and approved key messages are adhered to
Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics
Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement
Advise and recommend effective communication approaches
Write and edit copy for various communication pieces
Manage various communication processes and workflows
Working with the manager, recommend tactical assignments of work for other team members to support strategic communication needs
Job Specifications
Typically has the following skills or abilities:
Bachelor's Degree in Marketing, Communications, or equivalent experience
4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences
Project management experience
Excellent written and verbal communication skills
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Preferred Skills:
Experience executing omni-channel D2C marketing campaigns (email, web, client channels)
Ability to manage congruent B2B2C and B2B marketing efforts
Experience developing campaign strategies aligned to growth objectives
Strong ability to manage multiple concurrent campaigns/projects while balancing timelines, stakeholders, and deliverables
Experience navigating complex, matrixed organizations with a strong ability to align stakeholders and drive execution across teams LI-VISIONCARE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $63,000.00 - $108,675.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
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As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
