The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom’s financial services client’s customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom’s financial services client’s customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.
Key Responsibilities
Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products
Support the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insights
Design and maintain entity-based data models for the marketing data lake
Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design
Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies
Experience with audience segmentation, campaign targeting, suppression, and eligibility rules
Experience supporting identity graph and third-party identity providers (e.g. LiveRamp, Acxiom )
Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas
Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements
Document data definitions, business rules, and assumptions in alignment with client’s data governance standards
Apply consent, privacy, and data usage controls across all analytics, journey, and activation use cases
Support audit, regulatory, and risk-management inquiries with traceable and explainable data flows
Proactively identify data quality, lineage, or control gaps and recommend remediation actions Required Qualifications
Bachelor’s degree in analytics, information systems, computer science, economics, or related field
3 – 5 years of experience in product analytics, marketing data lake, or customer data platforms
Strong experience in data modeling (conceptual, logical, and physical)
Strong ability to translate product and business needs into data and analytics requirements
Excellent communication skills with technical and non-technical stakeholders Preferred Qualifications
Experience in financial services or other highly regulated environments
Familiarity with identity resolution and customer identity graphs
Knowledge of data governance frameworks, data lineage, metadata management
Experience supporting personalization, segmentation, and marketing measurement use cases
Knowledge of data governance frameworks, data lineage, and metadata management
Exposure to personalization, decisioning, and next-best-action analytics Nice to Haves
Hands-on experience working with Acxiom data products and identity solution including:- Acxiom Real ID
AbiliTec identity graph
Data Onboarding and enrichment datasets
Prospect and look-alike modeling datasets
Advanced SQL skills and experience working with large, complex dataset
Experience integrating Acxiom data feeds into enterprise marketing platform, such as CDP, Marketing Data Lake, Campaign Management Systems and Digital advertising platforms
Core Competencies
Product-oriented analytical mindset
Strong data modeling and documentation discipline
Understanding of customer, identity, marketing, and journey data
Attention to data quality, controls, and compliance
Ability to influence product and roadmap decisions through insights
We believe in building an awesome workplace where associates feel engaged and want to come to work every single day. It’s important to Acxiom that we invest in our culture and promote a healthy work-life balance, even when our associates are at work.
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contactrecruit@acxiom.com.
