Location: Remote or NYC
Position Type: Full-Time
About Us:
CyberRisk Alliance (CRA) is a leading cybersecurity media and events business dedicated to providing valuable insights, education, and networking opportunities within the cybersecurity industry
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams.
Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret, Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP (Managed Security Services Provider) Alert, and LaunchTech Communications.
Job Description:
As the Senior Director of Growth Marketing at CyberRisk Alliance, you will be tasked with building and executing a go-to-market strategy to drive profitable revenue growth across CRA’s diverse product portfolio. As a seasoned marketing professional with a strong background in demand generation, digital campaign design, integrated marketing, brand strategy, as well as strong proficiency in data analysis, the successful candidate will architect and maintain a deep customer conversion funnel to support CRA’s growth targets.
Key Responsibilities:
Demand Generation and Integrated Marketing:
- Develop and execute demand generation strategies to drive customer acquisition and revenue growth.
- Build and maintain a deep customer and prospect database, integrating customer data
- Build Personas and ICPs (Ideal Customer Profile) to support sales funnel development Design and implement integrated marketing programs and campaigns that leverage cross-functional collaboration across sales, product, and content teams.
- Partner with our Director of Customer Marketing, Event Marketing, and Product Marketing Manager on designing and executing successful campaigns to meet their business targets.
- Manage brand strategies for a diverse portfolio of 10+ brands within CyberRisk Alliance.
- Ensure consistent messaging and brand positioning across all marketing channels and touchpoints.
- Develop and execute thought leadership campaigns to highlight the distinct value propositions of our sub-brands that contribute to the greater whole of the CyberRisk Alliance corporate brand value proposition.
- Own and execute the PR (Public Relations) strategy, fostering positive relationships with media outlets and key industry influencers.
- Proactively manage the company's reputation, handling crisis communications when necessary
- Utilize data analysis to drive marketing strategies, leveraging insights to optimize campaign performance and enhance customer engagement.
- Implement and refine measurement frameworks to assess the effectiveness of marketing initiatives.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI (Return on Investment).
- Track and analyze marketing performance metrics to optimize spending and drive continuous improvement.
- Proven experience as a marketing leader in a similar role, preferably within the media, events, cybersecurity, or B2B SaaS (Software as a service) environments.
- Proven track record of developing and executing successful demand generation strategies that drive measurable result.
- Successful track record of managing and developing high-performance marketing teams.
- Demonstrated expertise in owning and executing PR (Public Relations) and brand strategies for diverse portfolios.
- Proficiency in data analysis and an insight-driven marketing approach.
- Experience with Salesforce.com and proficiency in either Marketo or Eloqua is required.
- Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
- Ability to adapt to a fast-pace environment and stay updated on industry trends and advancements in AI technology.
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates' qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $120,000 to $125,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, and LaunchTech Communications. Learn more at www.cyberriskalliance.com.
United States
