Senior Director of Product Development
About Comfrt:
Comfrt LLC is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem.
About the Role:
The Senior Director of Product Development will lead the Product Development organization across apparel and lifestyle categories, overseeing Directors, Product Managers, Developers and Coordinators. This leader will be responsible for scaling process, elevating team capability, driving product excellence, and ensuring seamless execution from design vision through production readiness. This leader will play a critical role in shaping the future product vision of the brand through a deep understanding of the modern premium casual, athletic, and sportswear customer.
This role requires a strategic operator and strong people leader who can balance innovation, speed, quality, margin, and business growth in a fast-paced global environment. The ideal candidate has a strong eye for trend, understands the intersection of fashion, function, and culture, and can identify meaningful white space opportunities within the market. This person must be highly connected to evolving consumer behavior, trend shifts, silhouette evolution, fabric innovation, and competitive landscape across casual sportswear and athleisure. The ideal candidate is highly collaborative, detail-oriented, solutions-driven, and thrives in building high-performing teams and scalable systems.
In addition to strong trend and product instincts, this leader must be an exceptional operator capable of scaling teams, improving process, driving product excellence, and ensuring seamless execution from concept through commercialization.
Key Responsibilities:
Team Leadership & Organizational Development
Lead, coach, and develop a high-performing Product Development organization, including Directors, Product Managers, Developers and Coordinators.
Build strong team structure, clear ownership, accountability, and scalable workflows across categories and business channels.
Develop talent and succession planning to strengthen organizational capability and long-term growth.
Foster a culture of collaboration, urgency, operational excellence, and continuous improvement.
Mentor teams to focus on delivering business impact, not simply timelines.
Product Development Strategy & Execution
Own end-to-end product development execution from concept through commercialization across apparel and lifestyle categories.
Identify emerging trends, customer behaviors, and market white space opportunities across casual sportswear, activewear, and lifestyle categories.
Partner closely with Creative, Merchandising and Design to develop category-driving product strategies and commercially impactful big ideas.
Maintain strong awareness of competitive landscape, market shifts, fabric innovation, silhouette trends, and consumer insights.
Partner closely with Design, Merchandising, Sourcing, Technical Design, Production, Planning, and Quality teams to bring product vision to life.
Ensure product meets brand standards for quality, fit, performance, cost, margin, and customer expectations.
Drive process optimization and operational rigor to improve speed-to-market, communication, and execution consistency.
Lead cross-functional milestone management and seasonal calendar execution.
Product Excellence & Quality
Establish best-in-class product development standards, SOPs, and commercialization processes.
Identify risks early and proactively solve development, quality, fit, and production challenges.
Partner with sourcing and manufacturing teams to elevate vendor capability, innovation, and execution.
Ensure product integrity through strong development, testing, wear trials, and quality assurance processes.
Business & Cross-Functional Partnership
Partner with executive leadership on product strategy, category growth opportunities, and organizational scaling.
Collaborate closely with merchandising and planning teams to align product decisions with business goals, inventory strategy, margin targets, and customer demand.
Support quarterly and seasonal planning processes, ensuring teams are focused on the highest-impact initiatives.
Use customer insights, market trends, competitive analysis, and data to inform product and process decisions.
Operational Leadership
Drive scalable systems, tools, reporting, and workflow management across the development organization.
Improve visibility, accountability, and communication across cross-functional teams and global partners.
Balance innovation, speed, quality, and profitability while operating in a high-growth environment.
Lead by example as a hands-on operator willing to solve problems and support teams where needed.
Skills & Qualifications:
Experience
Comfrt is a fast-growing ecommerce brand specializing in comfortable apparel and lifestyle products designed to support mental health and promote a stress-free, cozy lifestyle. The company focuses on building a comprehensive comfort brand ecosystem with products spanning athleisure, outerwear, activewear, loungewear, and sleepwear categories. Comfrt is dedicated to delivering premium quality products that meet high standards for fit, construction, and customer experience, positioning itself as the ultimate comfort brand in the ecommerce space.
