About the Role:
Brightline brings virtual and soon in person behavioral and mental health care to families, when and where you need it. We are seeking a Senior Director/Vice President, Content and Creative Services who will be responsible for developing and executing Brightline’s content marketing strategy, overseeing brand messaging, and ensuring consistency across all creative assets. This role will drive content creation for both Brightline and Brightlife Kids, aligning strategies while effectively leveraging assets to maximize impact. The ideal candidate is a dynamic leader with deep expertise in content marketing, storytelling, and brand strategy, as well as a strong understanding of behavioral health, consumer engagement, and digital channels.
Why You Are Excited About Us:
Content Strategy & Execution:
Develop and implement a content marketing strategy that includes long-form and short-form writing, video, social media, email marketing, podcasts, infographics, and other content formats.
Brand Positioning & Messaging:
Define and maintain the brand messaging and voice for Brightline and Brightlife Kids, ensuring consistency across all channels and initiatives.
Cross-functional Collaboration:
Partner with business and channel stakeholders to create content that aligns with specific business goals, such as increasing Brightlife Kids registrations and driving organic website traffic.
Creative Team Leadership:
Manage a Sr. Creative Manager and a Jr. Designer, providing strategic direction and overseeing content production from creative brief to final asset storage and organization.
End-to-End Project Management:
Own the entire lifecycle of marketing content, from ideation and creative development to execution and asset organization.
Performance Analysis & Optimization:
Measure the effectiveness of the content marketing strategy and individual campaigns, analyze performance metrics, and optimize strategies based on insights. Provide regular reporting on key learnings and trends.
Industry & Market Expertise:
Stay ahead of behavioral health trends, market conditions, target audience insights, and stakeholder perspectives to inform strategic decision-making.
Why We Are Excited About You:
7+ years of experience in marketing, content strategy, and brand development, preferably in healthcare, wellness, or digital health.
Proven ability to lead content marketing initiatives that drive engagement and business results.
Strong storytelling skills with experience developing compelling narratives across multiple channels.
Expertise in managing creative teams and collaborating cross-functionally with business stakeholders.
Data-driven mindset with the ability to analyze content performance and optimize strategies accordingly.
Exceptional project management skills with a keen eye for detail and organization.
Deep understanding of consumer behavior, market trends, and the digital media landscape.
Total Rewards
Insurance:
Medical + Dental + Vision + Disability + Life Insurance
Time off:
14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave
Stipends/Reimbursements:
Learning and Development Reimbursement
Health and Wellness Stipend
Home Office Reimbursement
Financial Wellness:
401k
Stock Options
Community:
Remote, community-focused culture
Company wide meditations
Group workouts hosted by Brightline employees!
Company Offsites
Compensation Philosophy:
At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $150,000-$190,000.
Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon. We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected.
About Brightline
Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive.
Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.
United States
