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Senior Manager, Community Marketing - ModLab

Reddit logo

Location
United States
Base Salary
191k-267k USD
Reddit

Job Description

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 82M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

We are seeking a strategic marketing and Community-first pro with at least 8-10 years of experience across Experiential/Events, Storytelling/Social, Program/Product Marketing, Brand/Creative/Production/Tooling and People Leadership. You are an operational powerhouse, creative innovator and experienced people leader/team builder who will establish the ModLab function and build the playbook for scaling delightful moderator experiences and campaigns.

As the Senior Manager of Marketing - Modlab you and the team will be responsible for all moderator focused activations, campaigns and corresponding touchpoints. These activations include in-person events, virtual summits, on-platform experiences, mod-focused product rollouts and campaigns, key cultural moments, the mod merch shop and moderator and community storytelling.

You will:

  • Be focused on proactive initiatives and opportunities and will be a significant contributor to the community playbook at Reddit.
  • Contribute to Reddit’s continued growth both in the US and internationally.
  • Own a global portfolio of moderator experiences and campaigns that set the bar high and have impact across the ecosystem.
  • Craft and drive the narrative and work through experiences that help illuminate the magic of moderators that inspire the next generation of community creators and leaders on Reddit.
  • Bring proven experience developing and executing insights-driven marketing efforts that build affinity and engagement.
  • See beyond the expected.
  • Have a robust understanding and passion for Reddit.

This is a builder role, you will 100% be getting into the weeds to build a function from the ground up while leading a team. Expect to lean on your experience while learning new things every day. We are looking for bigger, bolder and more inventive experiences to evolve the current portfolio. We live and breathe the mission and expect ModLab to be a key function that delivers delight at scale to moderators.

Responsibilities:

  • Own the story around moderators/moderation and how that comes through Experiences
  • Be a deft producer; keen eye for how we build and architect the portfolio
  • Go beyond the expected; expand our global portfolio of moderator experiences that deliver delight and impact.
  • Bring specialized market and audience knowledge to create exceptional experiences
  • Iterate, innovate, and scale the community playbook – you will be an author/builder/doer not a reader/consumer/follower
  • Recognize new opportunities, execute on bold ideas, distill and incorporate best practices for broader scale and implementation
  • Communicate quantitative and qualitative impact to optimize the community playbook
  • Be obsessive about achieving outcomes that create more opportunities for moderators to belong and find value in their individual experiences.
  • Be the internal champion for moderator experiences at Reddit.
  • Work cross-functionally with Community and International Growth Teams
  • Owns: Events, Merch, Creative Production, Program Marketing
  • High comfort level navigating ambiguity, resolving complex issues independently and understanding when to escalate to leadership
  • Strong communicator, async collaborator and written/verbal presenter - effectively lead a cross functional briefing meeting, present to senior stakeholders, bring teams together.

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:$190,800—$267,100 USD

Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.

Advice from our career coach

A successful applicant for the Senior Manager of Marketing - ModLab position at Reddit should have 8-10 years of experience in Experiential/Events, Storytelling/Social, Program/Product Marketing, Brand/Creative/Production/Tooling, and People Leadership. To stand out as an applicant, showcase your operational prowess, creative innovation, and team-building skills. Here are some specific tips to help you stand out:

  • Focus on proactive initiatives and opportunities to contribute significantly to Reddit's community playbook.
  • Showcase experience in developing insights-driven marketing efforts that build affinity and engagement.
  • Demonstrate a robust understanding and passion for Reddit to align with the company's values.
  • Emphasize your ability to craft narratives and drive experiences that inspire the next generation of community creators and leaders.
  • Show your track record of delivering high-impact campaigns and experiences that set the bar high and resonate across the ecosystem.
  • Highlight your experience in building functions from the ground up while leading and scaling teams.

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