About Roo
Happy vets make for happy pets.
Roo is on a mission to create a world of increased opportunity, professional empowerment, and improved animal care for animal hospitals and veterinarian professionals. By connecting hospitals in need with professionals with a new groundbreaking platform, our goal is to optimize hospital talent staffing and improve quality of life for veterinarians, all while giving pets a chance to have access to safe, high-quality care.
Over the next decade, Roo will unlock millions in economic opportunities, improve quality of life for tens of thousands of veterinarians, and facilitate millions of hours of pet care. We've been growing tremendously since launching in early 2019 and now seeing even more traction as we scale up fast.
What We Do
Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand supply of users.
Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button. Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.
Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!
Your Responsibilities
- Develop and implement a comprehensive lifecycle marketing strategy to engage each of Roo’s users at every stage of their journey.
- Manage our Lifecycle Marketing Manager who’s focused on streamlining communications to all of Roo’s users
- Plan and execute communications across multiple channels including email, SMS, push notifications, and in-app messaging.
- Analyze customer behavior and segment audiences to tailor messaging and increase engagement.
- Lead Roo’s loyalty program aimed at increasing retention and engagement among Roo’s most valuable users.
- Identify key metrics to measure the success of the loyalty program and regularly report on its performance.
- Continuously optimize the loyalty program based on user feedback and data-driven insights.
- Create and implement promotional campaigns to incentivize Roo’s users to increase engagement on the platform
- Collaborate with the Product Growth teams to identify target segments and forecast results for promotional efforts.
- Monitor and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed to achieve desired outcomes.
- Manage a seven-figure budget for lifecycle marketing, loyalty programs, and promotional activities.
- Allocate resources effectively to maximize return on investment and achieve company-level goals.
Qualifications
- 7+ years working in lifecycle marketing
- Experience with Braze is required
- Experience with Hubspot or another CRM platform is required
- Experience in B2B or marketplace user engagement
- Experience with mobile apps (push notifications)
- Proven track record of user growth and engagement/retention
- Strategic mindset combined with ability to execute effectively
- Analytically driven, with a creative mindset
- Ability to grasp every touch point in the user journey flow
- Ability to relate to our veterinary hospitals users, having an empathy-based mindset
- Ability to plan, organize, prioritize, executive multiple activities/projects simultaneously
- Ability to manage and report out topline/executive updates while “rolling the sleeves” working on day-to-day activities
- Flexibility and agility — this is an early stage startup environment
- Collaborative with team members within across US
- Positive, can-do attitude!
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!
We have diverse, passionate driven team members from a variety of backgrounds.
For permanent, full time employees, we offer:
- Accelerated growth learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional
premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday anniversary.
- Opportunity for domestic travel, including for regional team building events.
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
We believe in diversity of experience and background, and understand that your individual experience may not check every box. We still encourage you to apply even if you are not confident in every expectation listed.
Ready to join the Roo-volution?!
United States
