About the Role
Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists that empowers them to discover the medicines of the future. We serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We're a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations.
We are looking for a life science Senior Marketing Manager to turn Drug Hunter's positioning into programs that move the business — account-based and lifecycle campaigns, product launches, sales enablement, and the customer proof behind our claims. Reporting to the Director of Marketing, you'll work closely with our Science, Sales, and Head of Marketing to deliver and apply our messaging, and translate customer and market learnings into messaging that you put in market.
This is a hands-on, individual contributor role for an experienced marketer who likes to develop new strategic initiatives and execute across a broad surface area.
Key Responsibilities
Account-based & lifecycle programs
Develop and deploy ABM campaigns with tailored messaging, content, and CTAs
Deliver our positioning within lifecycle programs with appropriate messaging for the intended audience at their stage in the customer journey
Partner with Sales to maintain our segmented target account list, and design the approach for each segment type
Ensure tracking mechanism is established for each program to monitor progress, measure success, and build a playbook for future ABM & lifecycle programs
Product launch
Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
Create reports in HubSpot to track launch success and areas for improvement on future launches
Sales enablement
Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
Develop customer proof with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke intrigue in the product
Messaging
Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year
Requirements
Qualifications
College degree required (B.S. or M.S. in science a plus)
5–8 years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus.
Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
Demonstrated case study or customer story portfolio
Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
Comfort working directly with scientists and technical subject matter experts
Account-based marketing experience preferred; HubSpot familiarity is a plus
Travel up to 20%
Benefits
Drug Hunter provides industry-leading benefits, including the following:
Competitive salary, variable compensation, and equity
Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
Short-term disability and long-term disability insurance
Cancer and critical illness coverage
Up to 14 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
401(k) + employer match (3-5%)
Home office set up stipend for fully remote employees
Learning and development support
Generous and flexible vacation and leave policies
Drug Hunter is a B2B scientific intelligence platform designed for biotech and pharma R&D scientists to support drug discovery and development. The company serves most of the top global biotech and pharma companies, including Dow 30 and S&P 500 organizations. Drug Hunter is mission-driven and product-focused, backed by top-tier investors and trusted by the world's leading R&D organizations to help them discover the medicines of the future.
