About Rouge Care
Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.
We’re looking for a Senior Media Buyer to help scale customer acquisition through world-class paid media execution, creative testing, and performance optimization.
Role Overview
This role owns paid media execution across:
Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
You’ll work closely with the Marketing Manager to scale revenue through disciplined media buying, creative testing, and performance analysis.
While paid media is your primary responsibility, you’ll also contribute ideas and insights across landing pages, website conversion optimization, email marketing, and customer acquisition strategy.
What You’ll Do
Paid Media Management
Launch, manage, and optimize campaigns across Meta, Google, TikTok, and Pinterest
Manage budgets, bidding strategies, audience targeting, and account structure
Scale winning campaigns while maintaining efficiency targets
Monitor daily performance and identify optimization opportunities
Analyze campaign, creative, audience, and landing page performance
Creative Testing
Collaborate with our creative team to develop new ad concepts and testing ideas
Provide feedback on hooks, messaging, offers, angles, and creative formats
Build structured testing roadmaps and identify winning patterns
Help improve creative performance across all acquisition channels
Conversion Optimization
Identify opportunities to improve landing pages, PDPs, offers, bundles, and checkout experiences
Work with developers and marketers to launch experiments quickly
Analyze user behavior and conversion data to improve performance
Performance Analysis
Track and report on key metrics including MER, ROAS, CAC, CVR, AOV, and revenue contribution
Identify growth opportunities and scaling levers across channels
Provide actionable recommendations backed by data
What We’re Looking For
4+ years of experience managing paid media for e-commerce brands
Strong experience with Meta Ads and Google Ads
Experience managing TikTok and Pinterest campaigns
Strong understanding of Shopify and GA4
Proven ability to scale paid media accounts
Strong analytical and problem-solving skills
Creative testing mindset
Comfortable working independently in a remote environment
Highly organized and accountable
Nice to Have
Experience with retention (email & SMS)
Experience running CRO experiments
Experience with subscription or health & wellness brands
Familiarity with SEO fundamentals
You’ll Work With
Marketing Manager
Creative Director
Copywriter
Designer / Video Editor
Developer
SEO Consultant
Email Specialist
Benefits
Remote-first work environment
4 weeks vacation
5 personal/sick days
Group insurance
RRSP matching up to $5,000
$500 annual health & wellness allowance
Legendary Christmas party
Rouge Care is a premium red light therapy company that builds health technology products designed to advance wellness. The company develops clinically inspired wellness devices, software, and design solutions focused on the red light therapy market. They operate as a direct-to-consumer e-commerce brand, acquiring customers through paid media channels and optimizing their digital presence to scale revenue.
