Senior Product Marketing Manager (Platform)

Company Overview

At Zuora, we build the Monetization Stack that runs modern businesses. We’ve seen modern businesses in every industry put customers at the center of their business model and monetize in new ways. It’s not just subscriptions anymore, it’s usage-based pricing, it’s prepaid models with top-ups, it’s an ever-evolving mix of pricing, packaging strategies. As companies adapt to changing market demands and customer needs, they need to constantly evolve their own monetization strategy - from pricing to usage metering to revenue recognition. We call this Total Monetization. Zuora’s products give modern businesses the flexibility and agility to achieve Total Monetization and build staying power as a business.

The Team Role

Zuora’s Product Marketing team works diligently to connect the dots between internal and external groups to inform the strategic direction and positioning of our product offerings. Through storytelling, messaging, positioning, thought leadership, competitive intelligence, analyst relations, field enablement, pricing and packaging, we help Zuora grow by increasing win rates and expanding our pipeline. Like many others at Zuora, our team is a team of teams partnering closely with our engineering, design, sales and marketing organizations (to name a few) in a collaborative effort to make shift happen.

This role will be a direct partner to our Platform Product Management team, and take all the innovations we are building in the Zuora Platform to tell the story of “why Zuora” to CIOs. This includes everything from security and scalability to extensibility and enterprise readiness.

What you’ll do

DEFINE OUR POSITIONING AND WHY CUSTOMERS SHOULD CHOOSE ZUORA: Be the voice of the platform for the market – you own our positioning and establish how Zuora should be perceived by CIOs and IT leaders. Be the voice of the market for our product organization – you understand the IT buyer and their pain points better than anymore.

• We lead positioning - ensuring our customers know how Zuora’s different products uniquely solve their pain points, and why our solution is differentiated to the market.
• We nail our product launches, using innovation milestones as a mechanism to evangelize Zuora’s ability to help companies drive Total Monetization.
• We are the voice of our customers and field to Product, guiding Product to ensure our technology backs up our differentiated narrative and meets our customers’ critical needs.
• We are the voice of our product, ensuring that we win in analyst evaluations, showcase the best stories for every keynote, and create the most compelling content to attract buyers.

EMPOWER OUR FIELD ARMY: Ensure our field army has the calm confidence that comes with knowing we have the best solution in the market, and can help technology leaders future-proof their business. We aggressively go head to head with the world’s largest software companies - knowing that we alone can deliver the best solution for modern businesses.

• We have a feedback loop that helps PMM tap into experiences in the field, from win/loss interviews to deal debriefs, so that we constantly learn and improve our position.
• We crush competition. We know how to position. We understand competitors’ weak spots.
• We create best in class playbooks, collateral, customer stories, demos to drive our win rates.
• We create mind-blowing content that communicates our story and makes our product shine to buyers, helping our field shine in every conversation.

BE THE QUARTERBACK FOR NEW PRODUCT INTRODUCTIONS: Develop and lead clear launches that are not only exciting, but effective in driving pipeline, adoption, and growth.

• We work with Product Leaders to provide company-wide clarity on target customers (personas/ICP), their pain, and why they chose Zuora over alternatives.
• We develop best-in-class messaging, content, and assets to arm the field with everything they need to start selling new modules immediately.
• We iterate relentlessly as we test hypotheses and discover what’s working and where we can improve cross-functionally.
• We use this GTM approach to learn, change, and ultimately drive up adoption across our customer base and Zuora’s revenue growth rate.

Your experience

• 4-8+ years’ experience in Product, Marketing, and/or Solution Consulting
• Product-led growth motions - worked at B2B companies that sold through PLG motions.
• Technical marketing experience - has marketed to developers in the past and/or codes.
• Technical storyteller - adept at translating complex concepts into bite size value statements.
• Strategic positioning expert - ability to define a clear position against competitors.
• Kaizen at heart - constantly improving and iterating, and is biased towards action.
• Customer obsessed - passion for understanding customers/buyer pains and needs.
• World-class content creator - can produce high-quality customer-facing content in all forms.
• Strategic influencer - Demonstrated ability to lead through influence, driving plans to finish.
• Cross-functional collaborator - can work together with product, engineering, marketing, and sales organizations to drive towards a common goal.

#ZEOLife at Zuora

As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it’s exciting. Our people, whom we refer to as “ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we’re making what’s next possible for our customers, community and the world.

As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave
• Learning Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing

Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location Work Arrangements

Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to [email protected].