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Senior Sales Development Representitive

2U logo

United States
Base Salary
55k-65k USD

Job Description

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Senior Sales Development Representative’s primary goal is to generate interest in our product offering with companies that result in live and phone-based meetings for our Business Development Managers. This will be achieved through a combination of inbound and outbound efforts, targeted account outreach based on industry insights, thorough prospect communication, and personalized messaging.

The Senior Sales Development Representative is the first point of contact for inbound leads, including University Partner referrals and ‘Bronze’ level clients. She/He will take ownership of completing immediate sales, sharing onboarding information and scheduling meetings with the relevant Business Development Manager.

This role requires persistence, creative problem solving and a proactive, ambitious approach to B2B selling. This person will work closely with marketing, sales and sales operations to maximize deal closing efficiency.

The Senior Sales Development Representative should feel comfortable managing a high volume of leads at any given time and have sound judgment under pressure while maintaining a high level of customer service. The role requires meticulous attention to detail while ensuring effective use of time to meet SLAs.

Responsibilities Include, But Are Not Limited To:

Lead Generation and Qualifying

  • Research and qualify marketing generated leads.
  • Plan and execute prospecting activities (utilizing outreach tools, SalesForce, cold calling, and email) to generate new sales opportunities.
  • Identify prospect's needs and suggest appropriate products/services.
  • Set up meetings or calls between (prospective) customers and sellers.
  • Record all activity and maintain database accuracy.

Sales support

  • Work closely with other teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools.
  • Communicate with customers, making outbound calls to potential customers, and following up on leads.
  • Understand customers' needs and identify sales opportunities.
  • Build long-term trusting relationships with prospects to qualify leads as sales opportunities.
  • Answer potential customers' questions and send additional information by email.
  • Keep up with product and service information and updates to accurately describe features of products and services.
  • When required, support small Inbound, ‘Bronze’ level clients and UP referral clients.
  • Achieve opportunity and sales targets.
  • Report on weekly, monthly, and quarterly results.

Things That Should Be In Your Background:

  • 3 - 4 Years Marketing or Sales related qualification, preferred.
  • 2- 3 Years sales development or account management experience in a B2B environment - preferably SAAS technologies; IT; or online education.
  • Experience dealing with, and successfully, influencing high level/C-suite executives.
  • Ability to write and speak fluent Spanish, preferred.
  • Ability to multitask, manage projects and work under pressure.
  • Excellent interpersonal, leadership, negotiation skills and creativity.
  • New business development experience.
  • Excellent verbal and written communication skills.
  • Basic data analysis skills.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.

Full-time, U.S.benefits include:

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $55,000 to $65,000, with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected].

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at


The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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