Job Description: Senior Social Media Community Manager
Position Classification: Full-Time
Location: Remote
Reports To: Social Media Manager
Company Overview:Open English, the leading online English learning platform in Latin America, is seeking a passionate and data-driven Senior Social Media Community Manager. In this role, you will be responsible for building an engaged community around Open English and Open English Junior, spreading brand reach, and fostering interaction across a variety of social platforms.
What You’ll Need: Working at Open English is both a personal and professional journey. To thrive here, you must embrace challenges, learn from failures, and adapt quickly. We’re looking for someone curious, optimistic, and confident enough to share their ideas while staying open to feedback and growth. If you’re passionate about social media, fostering meaningful connections, and have a natural ability to engage and inspire, we’d love to hear from you.
Position Overview: As a Senior Social Media Community Manager at Open English, you will take the lead in managing and nurturing a vibrant online community for both Open English and Open English Junior. You’ll act as the voice of the brand, creating an omnipresence across social platforms like Instagram, TikTok, Facebook, YouTube, Reddit, and Facebook groups. Your mission is to build authentic engagement, spark meaningful conversations, and foster user-generated content (UGC) that enhances brand loyalty and trust. You’ll also collaborate with influencers and internal teams to drive community growth and report valuable insights back to the brand.
Key Responsibilities:
- Build and foster active online communities across Instagram, TikTok, Facebook, YouTube, Reddit, Threads, and other platforms.
- Create engaging, fun, and interactive content that surprises and delights followers, driving meaningful conversations and UGC.
- Establish Open English’s social presence and conduct outreach to boost brand visibility and engagement.
- Stay ahead of social media trends, implementing creative strategies to keep the community excited and engaged.
- Collaborate with the influencer team to scout and create partnerships that promote community growth.
- Use social listening tools (e.g., Sprinklr, Meta Business Suite) to monitor trends, audience sentiment, and emerging conversations around English learning.
- Manage broadcast channels, create performance reports, and offer actionable insights to improve engagement and brand presence.
- Assist the Social Media Manager with the content calendar, ensuring a cohesive brand voice across all platforms.
- Plan and execute social collaborations, giveaways, and contests to drive engagement and brand awareness.
- Generate reports on performance metrics, social insights, and audience behavior to guide future strategies.
Qualifications:
- 3+ years of experience in social media marketing and community management.
- Proven success in building engaged communities and fostering meaningful conversations.
- Strong writing skills in both English and Spanish, with the ability to craft witty, attention-grabbing content.
- Experience using social media management platforms (e.g., Dash Hudson, Sprout), social listening tools (Sprinklr), and ManyChat for user engagement.
- Familiarity with reporting, data analysis, and content performance metrics to inform strategy.
- A love for social media, emerging trends, and creative problem-solving.
- Self-starter with a proactive attitude and ability to work in a fast-paced, dynamic startup environment.
If you're ready to lead the charge in creating a dynamic, interactive social media presence, while fostering community growth and brand loyalty, we want to hear from you!