Why This Role Matters:
Your work will shape how customers, partners, and internal teams understand and adopt CyberArk’s human-focused identity products (Endpoint Privilege Manager, Workforce Identity, IGA, IT & Dev solutions). You’ll translate deep technical capabilities into clear business value, making the difference between “just another tool” and “can’t
live without” security solutions.
What You’ll Do
Own the technical positioning and messaging for the human-access product suite, crafting clear, differentiated value propositions. Develop and deliver go-to-market and sales enablement materials: solution briefs, data sheets, integration guides, competitive comparisons, demo scripts, reference architectures, etc., for both technical and business audiences (sales,
pre-sales, field, partners).
Collaborate closely with Product Management and Engineering to deeply understand product capabilities, roadmap, technical dependencies, and real-
world use cases.
Lead and coordinate product launches and feature rollouts, aligning GTM activities across field marketing, sales, partner teams, and customer success. Enable the field: deliver demos, hands-on labs, webinars, workshops, and technical training to sales engineers, customers, and partners to showcase how products solve real identity and access problems. Monitor market trends, competitive landscape (e.g. identity/IAM, PAM, IGA vendors), and regulatory developments; feed insights into positioning, roadmap,
and messaging.
Work cross-functionally to represent the customer and user: understand their identity-security challenges, compliance needs, and operational constraints -
shape messaging and content accordingly.
7+ years of experience in technical product marketing, product marketing, solutions engineering, product management, or similar, preferably within
cybersecurity or enterprise software.
Strong technical competence or background (e.g. computer science, engineering, or equivalent). Confident grappling with identity, access, privileged access, IGA, workforce/Dev identity, hybrid/cloud environments. Demonstrated ability to craft technical content (whitepapers, datasheets, integration guides), produce clear positioning and messaging, and deliver compelling demos/presentations to technical and business audiences. Excellent cross-functional collaboration skills: Comfortable working with engineering, product, sales, pre-sales, marketing, and customer success. Analytical mindset: Able to draw insights from market trends and competitive data, and translate them into strategic positioning, messaging, and GTM moves. Strong communication skills (written and verbal), ability to simplify complexity without losing precision, and confidence in presenting to senior stakeholders/customers. Previous experience marketing identity security, IAM, PAM, IGA, workforce or
developer-access tools.
Familiarity with enterprise security buyers, compliance standards, regulated industries, and real-world identity/access challenges. Experience launching cloud-based IAM/SaaS solutions, developer-focused identity tools, or hybrid security products. Experience delivering technical enablement (workshops, labs) for sales, partners,
or customers.
Ability to travel (as needed) for field engagement, customer events, conferences,
or partner sessions.
About CyberArk
CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.
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