Senior Performance Video Editor — DIY Art Club / SMT Group
Remote
European working hours
€2,500–€4,000 gross per month
DIY Art Club / SMT Group is hiring a Senior Performance Video Editor to create and continuously improve high-performing paid-social video across its portfolio of international eCommerce brands.
SMT Group is an international arts and crafts eCommerce group founded in 2016. It operates through local brands in individual markets, allowing the team to tailor its products, creative and customer experience by region.
Today, the group has:
More than five million customers across 20+ countries
Over 150,000 new customers each month
Six-figure profitable daily Meta spend
More than 100 new product designs launched every week
SMT’s ambition is to become the world’s leading eCommerce group for creative hobby products, making creativity accessible and encouraging people to spend more time creating rather than scrolling.
You’ll be joining SMT Group, supporting across the below brands;
Schilder op Nummers - Netherlands
DIY Malen nach Zahlen - Germany
DIY Art Club - US, UK, Australia, Canada and France
The role
This is a hands-on performance creative role for an experienced editor who understands that the job does not finish when an ad is exported.
You’ll work closely with SMT’s Creative Strategists, taking relatively light-touch briefs and scripts and turning them into polished, direct-response video ads. You’ll also review creative-performance data, identify why ads are winning or losing and independently develop the next iterations.
The strongest person will combine exceptional editing standards with commercial judgement, speed, autonomy and a strong understanding of how paid-social creative performs.
What you’ll do
Edit direct-response video for Meta and other paid-social channels
Turn strategist briefs, scripts, raw footage, UGC and existing assets into compelling ads
Build strong hooks, pacing, narrative, captions, graphics, sound design and calls to action
Understand the customer insight and commercial objective behind each brief
Use AI video and production tools where they improve speed, quality or creative possibilities
Review ad-performance data including spend, ROAS, CPA, CTR, hook rate and retention
Identify the elements driving or limiting performance
Independently create new iterations based on evidence, rather than waiting for detailed instructions
Separate weak concepts from weak executions and recommend the next test
Produce variations efficiently without reducing every idea to superficial hook swaps
Partner closely with Creative Strategists and media buyers
Maintain consistently high creative standards across multiple brands and markets
Organise files, versions and feedback clearly across a high-output environment
What we’re looking for
Strong experience editing direct-response or performance video for DTC/eCommerce brands
A portfolio showing high-quality paid-social video, not only organic or brand content
Evidence that you have analysed ad results and used the findings to improve creative
Strong command of Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut or comparable tools
Practical experience with AI video tools such as Runway, Sora, Veo, Kling, ElevenLabs or similar
An intuitive understanding of hooks, pacing, visual storytelling and conversion-focused editing
Ability to work from lean briefs and take ownership without significant hand-holding
Strong communication and collaboration with strategists and performance marketers
Reliable availability across European working hours
High personal standards, pace and accountability
Useful, but not essential
Experience across international or multi-language markets
Editing UGC, VSL, founder-led, product-demonstration and cinematic AI creative
Experience within hobby, wellness, beauty, consumer or other high-volume DTC categories
Motion design, sound design or broader production capability
What SMT offers
A genuinely high-volume creative environment with meaningful performance data
The opportunity to work alongside experienced Creative Strategists
Autonomy to shape creative, not simply execute instructions
International brands operating at significant paid-social scale
A flat, fast-moving and highly commercial culture
Remote working with European-hours collaboration
Package and working arrangements
Base: €2,500–€4,000 gross per month, full-time.
Contract: SMT Group can accommodate either an employee or contractor arrangement.
Location: Fully remote.
Working style: High trust and output-led. SMT does not clock-watch; you own your schedule while remaining reliable to the wider team.
Time off: Flexible and coordinated around the team and key commercial launch periods.
Team meetings: Quarterly in Utrecht, the Netherlands, with travel arranged and paid for by SMT Group.
Start date: As soon as possible.
Culture
SMT Group operates around four clear principles:
Ownership over hierarchy: You are trusted to run your domain, regardless of title.
Data over opinions: Ideas are tested, measured and improved.
Speed through clarity: Learning from execution is more valuable than prolonged debate.
High standards and accountability: This is a fast-paced environment with a significant amount still to be built.
If this sounds like you, hit apply or email Ben find out more!
eClarity is a remote ecommerce accounting and advisory company specializing in supporting fast-growing and disruptive direct-to-consumer (DTC) brands globally. The company currently oversees a global DTC portfolio exceeding $700 million and has facilitated over $100 million in debt and equity financing for its portfolio companies. eClarity provides comprehensive financial services including fractional CFO services, bookkeeping, payroll, taxes, cross-border expansion support, FX management, forecasting, fundraising advisory, and banking structure optimization. The company positions itself as a one-stop financial solution for DTC brands, enabling them to achieve financial accuracy, real-time reporting visibility, and strategic financial direction for informed decision-making.
