Overview:
We’re hiring a Senior SEO Specialist to join our Digital Marketing team. You’ll work on optimizing our websites, content, and online presence, contributing to our continued growth and visibility in search engines and driving impactful digital results across our markets.
Purpose of the role:
You will be responsible for driving the company’s SEO strategy by improving website performance, optimizing content, and increasing organic search visibility. Your work will support business growth, enhance user experience, and provide actionable insights for cross-functional teams, ensuring our digital presence remains competitive and data-driven.
Key responsibilities:
Develop and execute end-to-end SEO strategies aimed at achieving and sustaining top search rankings across target markets
Conduct ongoing competitor analysis to identify gaps, opportunities, and strategic advantages
Lead technical SEO audits covering crawl architecture, indexability, Core Web Vitals, mobile usability, and structured data
Define site improvement requirements for engineering teams and own the backlog through to deployment
Architect site structures and internal linking frameworks for new and existing projects
Develop content strategies grounded in keyword research, topical clustering, intent mapping, and SERP analysis
Develop and oversee link-building strategies, including anchor text planning and placement quality assessment
Develop and apply GEO/AEO methodologies to optimise content for AI-generated answer surfaces — ChatGPT, Gemini, Claude, Google AI Overviews, and similar
Optimise website content and structure to improve brand and product visibility and citation rates across AI-powered search tools
Leverage AI tools to enhance SEO workflows across research, strategy, content operations, and performance analysis
Own performance monitoring across GSC, GA4, and third-party tools; surface trends and communicate risks and opportunities to stakeholders
Contribute to SEO documentation, SOPs, and cross-functional knowledge sharing
Required Experience:
4+ years of hands-on SEO experience with a demonstrable track record of driving organic growth in competitive markets
Deep working knowledge of technical SEO, on-page optimisation, content strategy, and off-page authority building
Strong analytical skills; comfortable working with large datasets, interpreting trends, and building business cases
Proficiency in: Ahrefs, Semrush, SE Ranking, Screaming Frog, Surfer, GA4, GSC, Looker, HubSpot, Jira; working knowledge of HTML
English B1+ and Russian B2+ (both used actively in day-to-day work)
Experience working cross-functionally with content, development, and product teams
Our Benefits:
Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.
SOFTSWISS is an iGaming technology company that develops a secure, state-of-the-art Casino Platform designed to serve clients worldwide. The company has built a strong technical team that creates robust iGaming solutions with a focus on innovation and competitive edge through advanced technology. SOFTSWISS provides an unparalleled experience to clients through its platform, which ensures the highest quality of service and maintains constant innovation in the iGaming sector. The company operates with a distributed, international team and is actively expanding across multiple functional areas including project management, corporate initiatives, and infrastructure engineering.
