Purpose
The Platform & Web Lead owns the technical architecture, development, performance and continuous optimisation of Valerie's digital platforms across multiple brands. While Shopify remains the primary platform, this role is also responsible for managing web technologies, CMS platforms, website infrastructure, integrations, analytics implementation and overall digital experience.
This role ensures all customer-facing digital platforms are scalable, secure, high-performing and aligned with business, marketing and product objectives.
Beyond technical expertise, this role requires strong communication and leadership skills, with the ability to explain technical concepts to non-technical stakeholders, influence decisions, mentor engineers and proactively recommend improvements across Valerie's digital ecosystem.
Accountabilities
Platform & Website Ownership
Own the technical architecture and ongoing optimisation of all ecommerce and web platforms across Valerie brands.
Lead Shopify development while supporting other web platforms, CMS solutions and landing page technologies.
Manage website infrastructure, hosting, domains, CDN and deployment processes.
Ensure platform scalability, reliability and security.
Maintain platform documentation, development standards and governance.
Shopify Development & Engineering
Own the technical architecture, development, and ongoing optimization of Shopify stores across multiple ecommerce brands.
Build scalable frontend and backend solutions using Shopify, Liquid, JavaScript/TypeScript, React, Next.js, and modern development frameworks.
Develop and maintain integrations with third-party platforms, APIs, payment gateways, and business systems.
Ensure clean, scalable, secure, and well-documented code through engineering best practices.
Website Performance & Technical SEO
Own technical SEO, website performance, and Core Web Vitals across all ecommerce platforms.
Lead technical audits, migrations, and platform improvements that enhance search visibility, speed, and user experience.
Partner with Growth and Content teams to implement SEO-first technical solutions that support organic growth.
Monitor website health, uptime and platform reliability.
Implement structured data, accessibility (WCAG) and technical best practices.
Ensure websites meet modern security, performance, and compliance standards.
Platform Integrations & Automation
Develop and maintain integrations between Shopify, CRM, ERP, payment gateways, and third-party applications.
Support API integrations and middleware solutions.
Improve platform automation and operational efficiency.
Ensure data flows reliably across all connected business systems.
Platform Optimization & Analytics
Own website analytics implementation including GA4, GTM and ecommerce tracking.
Ensure accurate data collection across all customer journeys.
Improve website conversion through CRO and experimentation.
Optimise page performance, UX and customer experience.
Build scalable tracking frameworks across all digital properties.
Work closely with Growth, SEO, and Product teams to implement data-driven improvements.
Technical Leadership & Communication
Act as the technical lead for Platform, Web and Ecommerce Engineering, providing clear technical direction and recommendations.
Translate business requirements into scalable technical solutions while communicating effectively with technical and non-technical stakeholders.
Mentor developers, establish engineering standards, and lead code reviews, architecture discussions, and technical problem-solving.
Innovation & AI
Evaluate emerging web technologies and platform improvements.
Drive automation across web development and platform operations.
Champion AI-assisted development using modern engineering tools.
Recommend improvements in website architecture, performance, and developer productivity.
Support experimentation with new digital technologies that improve customer experience.
Ideal Behaviour
Qualifications
8–10 years of experience in Shopify and ecommerce Development.
Strong full-stack development experience with Shopify, Liquid, JavaScript/TypeScript, React/Next.js, HTML, CSS, and APIs.
Proven experience leading Shopify builds, customizations, and migrations.
Strong understanding of technical SEO, Core Web Vitals, and website performance optimization.
Experience with GA4, GTM, and ecommerce tracking implementation.
Proficiency with Git, code reviews, and modern development workflows.
Strong problem-solving skills with the ability to independently own technical decisions.
Excellent communication skills and the ability to work effectively with technical and non-technical stakeholders.
Experience managing multiple web platforms and CMS solutions.
Strong understanding of website architecture, hosting, DNS and CDN technologies.
Experience with WordPress, Webflow or other CMS platforms is a plus.
Strong understanding of REST APIs and platform integrations.
Experience implementing CRO and experimentation tools.
Experience managing Cloudflare, Vercel, Netlify or similar infrastructure.
Understanding of web security best practices.
Familiarity with accessibility (WCAG) standards.
Experience supporting multiple brands and websites simultaneously.
What Success Looks Like
Website uptime above agreed SLA.
Platform stability across all brands.
Website security and technical compliance.
Successful delivery of integrations.
Improvement in website conversion rates.
Improvement in Core Web Vitals.
Reduction in technical debt.
Platform scalability to support future brands.
Documentation quality.
Stakeholder satisfaction across Growth, Product and Operations.
Values
We take our values very seriously and ask that all team members reference (or keep in mind) values in dealing with conflict, challenges, opportunities and day to day operations. Each individual's role is to also hold others accountable and themselves.
Accountability: own your part in it first.
Collaboration: take initiative with discipline and humility.
Resilience: to be steadfast, assess, and bounce back.
Selflessness: what does it take to scale.
Fun: be present and connect.
Agentic AI
The Platform & Web Lead will work closely with the Product team to identify opportunities where AI can improve website development, ecommerce operations, content delivery, testing, analytics and customer experience. The role will leverage AI-assisted development tools and automation to improve engineering efficiency while supporting Valerie's long-term AI-first strategy.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
Introductory conversation with our Talent team <> 30 mins
Hiring Manager interview <> 30-45 mins
Role-specific assessment or practical exercise (where applicable)
Cross-functional or stakeholder interviews <> 30-45 mins
Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾What You Can Expect
Meaningful work with visible impact
High ownership from day one
Collaboration with experienced founders, operators, and specialists
A team that values curiosity, initiative, and continuous improvement
Competitive compensation and the tools you need to do your best work
Opportunities to grow as Valerie grows
Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.
Valerie Group is a multi-brand e-commerce platform that manages and scales direct-to-consumer (D2C) brands. The company operates a portfolio of brands and focuses on optimizing performance across marketing, operations, and financial metrics. Valerie handles brand execution, marketing technology infrastructure, and financial performance tracking across multiple e-commerce properties, with an emphasis on data accuracy, scalability, and operational efficiency as they onboard new brands and grow their team.
