Job Overview
We are looking for a highly organized and detail-oriented Social Media Executiveto support our influencer marketing activities. The ideal candidate will be responsible for identifying relevant influencers on Instagram and YouTube, evaluating their performance metrics, managing influencer communications, and ensuring strong brand alignment.
This role requires excellent research skills, strong communication abilities, and a solid understanding of influencer marketing metrics and trends.
Key Responsibilities
Influencer Research & Discovery
Identify and research relevant influencers across Instagram and YouTube.
Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators.
Build and maintain influencer databases with accurate profile information.
Discover influencers across different niches, audience sizes, and geographic locations.
Influencer Evaluation
Analyze influencer profiles and content quality.
Evaluate influencer performance using key metrics such as:
Engagement Rate (ER)
Follower growth
Reach and impressions (when available)
Audience quality and authenticity
Average views and interactions
Identify fake followers, suspicious engagement patterns, or low-quality audiences.
Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance.
Outreach & Relationship Management
Initiate and manage conversations with influencers via Instagram DMs and email.
Follow up with influencers regarding collaboration opportunities.
Maintain professional communication and build long-term influencer relationships.
Track outreach status and response rates.
Reporting & Coordination
Maintain influencer outreach trackers and campaign databases.
Prepare influencer shortlists and recommendation reports.
Coordinate with marketing and internal teams regarding influencer selections.
Provide regular updates on outreach progress and campaign readiness.
Requirements
Essential Skills
Experience with Instagram and YouTube research.
Strong understanding of influencer marketing and creator ecosystems.
Knowledge of influencer discovery platforms.
Understanding of influencer metrics, including:
Engagement Rate (ER)
Reach
Audience Quality
Views and Watch Time
Growth Trends
Ability to evaluate influencer-brand fit.
Excellent written and spoken English communication skills.
Strong attention to detail and organizational skills.
Ability to manage multiple influencer conversations simultaneously.
Proficiency in:
Google Sheets
Microsoft Excel
Google Workspace
Preferred Qualifications
Previous experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
Experience using influencer marketing tools and databases.
Familiarity with influencer outreach and campaign management processes.
Understanding of social media trends and creator economy dynamics.
