About the Role
Social media is the highest-leverage item we can do behind our top talent.
We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
What You'll Do
Strategy & Research
Develop bespoke social strategies for top-tier Playbook talent
Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
Track and analyze performance of our top talent weekly
Run weekly viral content analysis and distribute insights to the team
Publish a recurring newsletter on social trends relevant to our creator verticals
May do community calls / webinars
Feedback and support for paid ad creative
Support with curriculum and creator training
Creator Playbooks
Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
Build challenge marketing kits in the same format
Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
Develop mastery of what to post for lead generation vs. conversion — and teach it
Cover ad creative strategy, since most paid is amplified organic
Editing & Production Guidance
Stay current on the best editing tools and techniques
Coach creators and CMs on how to edit better — speed, hooks, retention
Growth Tracking
Own social growth tracking for our top 50 creators
Surface the biggest opportunities and the biggest gaps each week
Who You Are
You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream
You've developed content strategy for creators, brands, or talent at scale
You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
You understand the organic-to-paid funnel and can think across both
Bonus: you're AI-savvy and excited about building tools that scale this work
Comfortable working across fitness, wellness, and lifestyle verticals
How This Role Works
Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.
Team
1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.
Playbook is a leading creator platform for fitness, health, and wellness that helps fitness creators build sustainable businesses while enabling hundreds of thousands of users to live healthier lives. The company operates as a fast-growing fitness tech startup with a remote-first, product-driven team. Their product spans three integrated surfaces built with TypeScript: a ReactJS web app, a Node.js backend with GraphQL APIs, and a React Native mobile app. Playbook empowers creators across verticals including fitness, yoga, CrossFit, and lifestyle through tools, training, and social media strategy support to drive both audience growth and monetization.
