Social Media Manager - Healthcare

Company Description

Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.

Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.

Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running – with revenue growth of over 26,000% and 9,000% and recently announced as #1 in the LinkedIn Top Startups Australia 2024 - Montu continues is ongoing growth journey and is now the largest business of its kind outside North America.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

We are looking for a highly collaborative self starter with a passion for social media and creativity. You’ll be living and breathing content and data, attending shoots to capture content and teaming up with a range of departments across the business to inspire and generate new ideas to connect with our audiences and drive brand engagement across a wide variety of social media channels.

Strategy Development

• Develop and implement the organic social media strategy for our Alternaleaf and uMeds social channels, ensuring alignment with overall business goals and objectives. Current channels include IG, FB, YouTube, LinkedIn, X & TikTok.
• Develop an always-on Organic Social Media Strategy that works hand in hand with the Paid Strategy and helps to drive significant traffic volumes to the website
• Identify target audience segments and tailor strategies to engage these groups effectively.
• Research and stay informed about the latest social media trends and best practice to continuously refine/optimise the strategy.
• Build and develop the Social Media Influencer Strategy working closely with the Brand & Partnership teams.

Content Management

• Develop exceptional working relationships with a wide variety of teams across the business, always having an ear to the ground to identify and inspire creative social ideas and encourage a cross-functional approach to ideation.
• Work closely with our in-house creative teams and studio to oversee and create all social media posts across all platforms, and ensure content is timely, relevant, and engaging.
• Collaborate with designers and content creators to produce high-quality, visually appealing content that is on brand and aligns with business objectives.
• Monitor and analyse content performance using analytics tools to guide future content decisions (Sprout Social)

Community Building

• Implement engagement strategies to increase the number of followers and boost interaction, including contests and live Q&A sessions.
• Build relationships with influencers and other industry professionals to expand reach and brand awareness and work closely with the partnerships and sponsorship team to leverage relationships as much as possible.

Performance Monitoring and Reporting

• Track, measure, and report on social media KPIs and performance
• Iterate and optimise based on analytics and feedback to improve the performance of future campaigns.
• Use Sprout social’s listening capabilities to inform strategies, tactics and broader business decisions.
• Provide regular updates to internal teams and stakeholders on the performance of social media initiatives and their impact on overall marketing and business objectives.

Reporting and Performance

• Compile and maintain comprehensive reporting to measure performance and share results with the leadership team.
• Continuously seek opportunities to enhance and improve social media campaigns using data and analytics from all platforms.

Qualifications

• 4 + years' experience in a similar role either agency or brand side
• A portfolio of work demonstrating your strategic and creative abilities developing social campaigns.
• In-depth knowledge of Social Media Management Tools (Sprout Social, Loomly, Hootsuite etc)
• Experience working with creative teams to create compelling content
• Experience working across a broad range of social media channels - IG, FB, Twitter, TikTok, LinkedIn, YouTube
• Experience developing Influencer strategies
• Strong analytical and data-driven decision-making skills to evaluate campaign performance and financial outcomes
• Ability to pivot seamlessly within a fast-paced environment with shifting priorities
• Adaptability to evolving digital marketing trends and technologies
• Strong collaborative and effective communication skills across cross-functional teams.
• Proactive, initiative-driven, with the ability to work independently while managing multiple projects
• Experience working in regulated environments and strong understanding of compliance requirements in marketing and brand guidelines

Additional Information

You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhancing your home office with our ergonomic equipment reimbursement benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.