About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.
We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!
We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.
What you'll do
The Social Media Manager is responsible for applying the voice, content, and daily operations ofChess.com's official Italian social media channels. This role involves developing and executing a content strategy that drives engagement, grows our audience, and authentically represents the brand within the global chess community. The ideal candidate is deeply immersed in chess culture and social media trends, possesses a proven ability to create compelling content, analyze performance data, and foster a vibrant online community.
Essential Duties and Responsibilities
Manages the day-to-day operations ofChess.com's official Italian social media channels across various platforms (e.g., X/Twitter, Instagram, TikTok, Facebook, YouTube, etc.).
Develops, produces, and publishes original, high-quality content that engages new and existing audiences.
Actively monitors and engages with conversations, trends, and key creators within the global chess community to ensureChess.com's presence is timely, relevant, and authoritative.
Analyzes and reports social media performance data and audience insights to inform content strategy and optimize for engagement, reach, and growth.
Collaborates with marketing, content, and events teams to plan and execute social media campaigns that support company-wide initiatives.
Communicates with members seeking support or raising issues on social media.
Identifies emerging platforms across relevant countries, regions and languages, and pilots new content formats by anticipating algorithm shifts, leveraging new tools, and adapting to platform updates.
Requirements
Fluency in Italian
Proven results by managing social media channels, preferably in the gaming, entertainment, or tech industry.
Knowledge of chess, including rules, notation, tournament culture, key figures
Demonstrated ability to create timely, and highly engaging content (memes, viral videos) that aligns with internet culture and brand voice
Proficiency with basic photo and video editing software (e.g., Adobe Creative Suite, Canva, CapCut)
Deep understanding of content strategy, platform algorithms, and best practices for major social media platforms
Excellent communication and collaboration skills suitable for a fully distributed, remote team environment
A high sense of ownership, accountability, and a commitment to continuous learning
Strong cultural awareness and sensitivity, with the ability to adapt content and messaging to Italian speaking communities while respecting cultural nuances
A sense of humor
About the Opportunity
This is a full-time or contract opportunity depending on your location
We are 100% remote (work from anywhere!)
Most of the key stakeholders are based around EMEA, so the role requires substantial overlap with that time zone.
You can learn more about us here:
Chess.com is an online chess platform that serves millions of players worldwide. The company develops ML-driven features and products to enhance the chess-playing experience, from game analysis to user engagement tools. Chess.com is leveraging artificial intelligence and machine learning to build innovative products, including generative AI applications through LLMs and agents. The company is focused on scaling its technical infrastructure while maintaining a commitment to making chess accessible and enjoyable for players of all levels.
