The Senior Digital Content Strategist is responsible for developing and optimizing digital content and conversion experiences that support Baylor Genetics’ growth marketing and commercial objectives. This role owns the content-to-conversion layer of the integrated campaign model, ensuring that digital experiences, campaign assets, landing pages, and customer journeys effectively engage target audiences and drive measurable conversion outcomes.
Working closely with Growth Marketing, Product Marketing, Corporate Affairs & Communications, and external creative partners, this role translates messaging and campaign strategy into compelling digital experiences that improve engagement, conversion, and pipeline performance across the customer journey.
This position requires a strategic and analytical marketer with expertise in digital content strategy, conversion optimization, customer journey mapping, and performance-driven content execution.
Content-to-Conversion Strategy
Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages
Translate product positioning and campaign strategy into conversion-oriented digital experiences
Support development of audience-specific content journeys designed to improve engagement and lead conversion
Ensure consistency of messaging and user experience across digital channels and campaign touchpoints Campaign Assets & Digital Experiences
Own development and optimization of campaign assets including landing pages, emails, digital content across channels, nurture assets, and conversion experiences
Partner with Growth Marketing to support integrated campaign execution across digital channels
Collaborate with Product Marketing to align content to GTM priorities, messaging frameworks, and customer needs
Coordinate asset development with internal creative resources and external agencies Website & Conversion Optimization
Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization
Monitor website and landing page performance metrics and recommend optimization opportunities
Execute A/B testing and performance optimization initiatives to improve engagement and conversion rates
Help improve digital customer journeys based on behavioral insights and engagement data Content Performance & Analytics
Analyze content and engagement performance across digital channels
Track metrics related to engagement, conversion, content effectiveness, and user behavior
Develop insights and recommendations to improve digital performance and campaign effectiveness
Partner with Growth Marketing and Marketing Operations to align content performance to pipeline and attribution reporting Cross-Functional Collaboration
Partner closely with Growth Marketing team members on campaign execution, nurture journeys, and digital activation
Collaborate with Corporate Affairs & Communications on website content, thought leadership, brand alignment, and digital storytelling
Work with Product Marketing to align messaging and content to product launches and commercial priorities
Support scalable content operations and digital best practices across the marketing organization
Required
Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing
Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences
Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms
Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies
Experience collaborating across marketing, creative, and commercial teams
Strong writing, editing, and content strategy skills
Analytical mindset with ability to use performance insights to drive optimization
Equivalent combination of education and experience may be considered.
Preferred:
Digital Content Strategy
Conversion-Focused Writing & Storytelling
Customer Journey Mapping
Website & Landing Page Optimization
Content Analytics & Performance Measurement
Location: Remote
Frequently required to remain in a stationary position (sitting) for extended periods of time.
Frequently required to use a computer, monitor, and standard office equipment.
Frequently required to utilize hand and finger dexterity for typing.
Frequently required to talk or hear.
Travel Requirements: Up to 15%
Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.
