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Sr. Event Marketing Manager

Secure Code Warrior logo

Location
United States
Secure Code Warrior

Job Description

Our mission at Secure Code Warrior is to make the digital world safer by helping companies secure their software through developer-driven security. In a nutshell, Secure Code Warrior gives developers the skills to write secure code. Our learning platform is the most effective secure coding solution because it uses agile learning methods for developers to learn, apply, and retain software security principles. Over 600 enterprises trust Secure Code Warrior to implement agile learning security programs, deliver secure software rapidly, and create a culture of developer-driven security.
To make our mission possible, we’ve brought together individuals passionate about software, security, connection, and collaboration. We are a venture-backed, global remote-first company with offices in Australia, America, Belgium, Iceland, and the United Kingdom.
For more information about Secure Code Warrior, visit www.securecodewarrior.com.
At Secure Code Warrior, a large part of our marketing focus is on event and field marketing activities, helping drive strong brand awareness, demand generation, and customer engagement. We are seeking an experienced Senior Event Marketing Manager who is passionate about the strategic, operational, analytical, and business relationships that contribute to the success of events. This driven, creative, and collaborative event professional will support our global event activities end-to-end, including tier-1 events like RSAC and Black Hat, various partner-related conferences and activations, and dedicated customer events and advisory boards.
The Senior Event Marketing Manager will work across cross-functional teams to deliver on each event's marketing and sales goals, helping execute the social media strategy, content and collateral needs, sponsorship deliverables, communications, demand generation, sales enablement, staffing, and event execution logistics. The ideal candidate will ensure each event aligns with Secure Code Warrior’s overall event strategy and brand identity but delivers on the individual needs of the specific region, industry, and audience segment.

Your responsibilities include (but are not limited to):

  • Plan, budget, measure ROI, and set lead and pipeline generation goals, ensuring meticulous tracking towards objectives.
  • Define tasks based on company priorities and troubleshoot problems independently.
  • Effectively communicate successes aligned with the company's core business outcomes.
  • Utilize data to inform decision-making and collaborate with managers and analysts to establish reporting mechanisms for tracking results.
  • Collaborate closely with marketing, sales, and partner/channel teams to strategize the selection of the most suitable tradeshows and conferences for Secure Code Warrior.
  • Oversee pre-, during, and post-event planning, reimagining virtual and in-person events to maximize engagement, and regularly reporting on business results.
  • Define the unique approach and execution for your lead events.
  • Project manage event assignments, including cross-functional team standups, leadership approvals, Salesforce reporting, and stakeholder readouts.
  • Manage budgets, ensuring cost-effectiveness and optimization of resources.
  • Manage vendor communications, contracting, and invoicing.
  • Create and manage event landing pages and registration.
  • The role will involve on-site event operations, including set-up, registration, booth operations, and strike. It will also require 15-25% travel.
  • Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs.
  • Act as an evangelist for Secure Code Warrior’s marketing processes and principles.

We’d love to chat if you have:

  • A minimum of five (5) years of experience in B2B event management, including both in-person and virtual platforms, with a proven track record of engaging across a variety of audiences.
  • A dedication to perfecting small details and exceeding user experience expectations.
  • Previous collaboration with sales and partner/channel, demonstrating an understanding of how to support and accelerate their efforts.
  • A data-driven mindset with experience analyzing campaign results to derive actionable business recommendations.
  • Comfortable with multitasking, catering to various stakeholders within a fast-paced environment.
  • Proficiency in utilizing marketing automation and CRM tools like Marketo, Salesforce, and Churnzero.
  • Ability to effectively communicate complex challenges to peers and managers.
  • Proven effective collaboration with cross-functional team members, approaching challenges with a solutions-oriented mindset.
  • Ability to build strong cross-functional relationships and rally project teams.
  • Physically able to occasionally lift to 40 pounds as needed for event operations.
  • Ideal but not required: Have experience at a global cybersecurity company.
You're joining us at an exciting stage in our journey, and are key to our future success. You’ll have the opportunity to create impact, deliver on your ideas, and use your spark; experience and expertise to help us live long and prosper.
Warriors have full flexibility. We appreciate that you’ll do your best work when you’re rested and energized. With our business operating globally, there’s no 9-5 grind at Secure Code Warrior. You’re encouraged to work the days, times and in the way that suits your best. We also offer generous leave and work from home options so you can make work work for you.
We’re a tight-knit team that values humility, diversity, giving back to the community and to each other. Giving back is key to being a Warrior, and we do what we can to make the world a little bit brighter as we work to make it more secure.
Diversity. Inclusion. They’re more than just words for us. They’re the hard-and-fast principles guiding how we build our teams, cultivate leaders and create a company where every single person feels safe and celebrated. We have a global, multicultural following—we want to reflect that inside our walls and ensure people come as they are, we like it that way!

Advice from our career coach

As a Senior Event Marketing Manager at Secure Code Warrior, you will play a critical role in driving strong brand awareness, demand generation, and customer engagement through various event marketing activities. Here are some key tips to help you stand out as an applicant:

  • Highlight your experience in B2B event management, including both in-person and virtual platforms, with a proven track record of engaging diverse audiences.
  • Showcase your ability to collaborate effectively with sales and partner/channel teams to support and accelerate their efforts.
  • Demonstrate your data-driven mindset and experience analyzing campaign results to derive actionable business recommendations.
  • Emphasize your proficiency in utilizing marketing automation and CRM tools like Marketo, Salesforce, and Churnzero.
  • Illustrate your strong cross-functional collaboration skills and solutions-oriented mindset when approaching challenges.
  • If applicable, mention any experience you have at a global cybersecurity company, as this could be an asset.

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About the job

Jun 1, 2024

Full-time

  1. US United States
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