The Senior Growth Marketing Specialist is responsible for executing integrated, multi-channel growth marketing programs that drive pipeline creation, customer engagement, and measurable commercial impact across Baylor Genetics’ strategic priorities. This role serves as a core operator within the Growth Marketing pipeline engine, translating strategy into scalable campaign execution across digital channels, ABM programs, nurture journeys, webinars, paid media, and lifecycle marketing initiatives.
Working closely with the Director of Growth Marketing, Product Marketing, Sales, Sales Operations, Marketing Operations, and the Digital Content Strategist, this individual is responsible for campaign orchestration, Martech activation, audience targeting, channel execution, and performance optimization designed to move prospects through the funnel from inquiry to MQL to SQL to opportunity.
This role requires a highly execution-oriented marketer with strong experience in B2B demand generation, digital campaign activation, marketing automation, and performance-driven pipeline marketing.
Integrated Campaign Execution
Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives
Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels
Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities Account-Based Marketing (ABM)
Execute ABM programs focused on strategic enterprise and high-priority target accounts
Support audience segmentation, account targeting, and campaign personalization initiatives
Partner with Sales and Sales Operations to align campaigns to account priorities and pipeline goals
Monitor engagement trends and campaign performance across target accounts Martech & Channel Activation
Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies
Support activation across paid search, paid social, retargeting, webinar, nurture, and email channels
Coordinate campaign deployment, tracking, lead routing, and audience management with Marketing Operations
Support implementation of nurture journeys, lead scoring alignment, and campaign attribution tracking
Assist in scaling automated and segmented customer journey programs Performance Optimization & Reporting
Monitor campaign performance metrics including engagement, MQLs, SQLs, influenced pipeline, conversion rates, and campaign ROI
Support optimization initiatives through testing, audience refinement, and channel performance analysis
Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership
Contribute to development of funnel visibility, attribution reporting, and performance measurement capabilities Cross-Functional Collaboration
Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment
Collaborate with the Digital Content Strategist on campaign assets, landing pages, conversion pathways, and digital customer journeys
Work with Sales Operations on targeting, CRM insights, attribution, and funnel reporting
Coordinate with Corporate Affairs & Communications to align campaign execution with broader brand, event, and thought leadership initiatives
Required
Bachelor’s degree in Marketing, Business, Communications, or related field
5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing
Proven experience executing integrated marketing campaigns with measurable pipeline impact
Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies
Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution
Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting
Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs
Strong analytical, organizational, and project management skills
Excellent communication and cross-functional collaboration abilities
Equivalent combination of education and experience may be considered.
Preferred:
Demand Generation & Pipeline Marketing
Campaign Execution & Project Management
Marketing Automation & Martech Platforms
Account-Based Marketing (ABM)
Data Analysis & Performance Optimization
Location: Remote
Frequently required to remain in a stationary position (sitting) for extended periods of time.
Frequently required to use a computer, monitor, and standard office equipment.
Frequently required to utilize hand and finger dexterity for typing.
Frequently required to talk or hear.
Travel Requirements: Up to 15%
Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.
